| ID záznamu: | 246192 |
| Kategória: | ADC |
| Autor: | Ali Taha Viktória (20%) |
| Autor: | Pencarelli Tonino (20%) |
| Autor: | Škerháková Veronika (20%) |
| Autor: | Fedorko Richard (20%) |
| Autor: | Košíková Martina (20%) |
| Názov: | The use of social media and its impact on shopping behavior of Slovak and Italian consumers during COVID-19 pandemic [print, elektronický dokument] |
| Zdroj: | Sustainability [elektronický dokument] |
| Lokácia: | Roč. 13, č. 4. - Bazilej : Multidisciplinary Digital Publishing Institute, (2021), s. 1-19 |
| ISSN: | 2071-1050 |
| URL: | https://www.mdpi.com/2071-1050/13/4/1710/pdf |
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| Ohlas: | [3] 2024. HAPSARI, A.Y., HURRIYATI, R., HENDRAYATI, H. et al. Exploring the landscape: a bibliometric analysis of youth engagement in fitness research and it's marketing ramifications. In International journal of economics development research (IJEDR) [online], ISSN 2715-789X. 2024 [cit. 2024-10-02], roč. 5, č. 2, s. 1210, 1224. Dostupný na internete <https://journal.yrpipku.com/index.php/ijedr/article/view/3877> |
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| Ohlas: | [1] 2023. JULIAWAN, A.T., HATI, N.P., YUNIARTY et al. The influence of social media marketing elements on consumer brand engagement and its impact on brand awareness and brand image. In 4th International Conference on Data Analytics for Business and Industry, ICDABI 2023. New Jersey (USA) : Institute of Electrical and Electronics Engineers Inc., 2023, s. 448-453. ISBN 979-835036978-6. SCOPUS. |
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| Ohlas: | [1] 2024. ANISA, N., ARIANA, P.M., LSPR, A.R. Digital marketing strategy through social media: analysis of the effectiveness of health seminar promotion on Instagram account @Indonesianmedicalcenter. In Jurnal Komunikasi : Malaysian journal of communication, ISSN 2289-151X. 2024, roč. 40, č. 4, s. 466-484. WOS:001416737500025; SCOPUS. |
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| Ohlas: | [1] 2024. MARCINEKOVÁ, K., SUJOVÁ JANAKOVA, A., BEBJAKOVÁ, M. Analysis of the impact of Covid-19 on the economic performance of woodprocessing enterprises in Slovakia. In Woodema 2024 – Green deal initiatives, sustainable management, market demands, and new production perspectives in the forestry-based sector. Záhreb : WoodEMA i.a., 2024, s. 247-252. ISBN 978-953-8446-02-3. WOS:001300400000037; SCOPUS. |
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| Ohlas: | [1] 2024. WANG, W., YANG, D., ZHENG, Y. How to believe Building trust in food businesses' consumers based on psychological contracts. In British food journal, ISSN 0007-070X. 2024, roč. 126, č. 5, s. 1958-1980. WOS:001033691900001; SCOPUS. |
| Ohlas: | [1] 2024. WONG, S.T., WONG, S.CH., LIM, CH.S. Predictive modeling of career choices among fresh graduates: application of model selection approach. In Journal of applied research in higher education, ISSN 2050-7003. 2024, roč. 16, č. 5, s. 1799-1815. WOS:001111294300001; SCOPUS. |
| Ohlas: | [1] 2024. YU, Y., JANTAN, A.H., LI, S. Unveiling the impact of live video marketing on college students' online grocery repurchase behavior: a performance technology approach. In Journal of the knowledge economy, ISSN 1868-7865. 2024, roč. 15, s. 11213-11249. WOS:001085712400001; SCOPUS. |
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