PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2011060310473157 |
|---|---|
| Kategória: | ADE |
| Autor: | Štefko Róbert (34%) |
| Autor: | Dorčák Peter (33%) |
| Autor: | Pollák František (33%) |
| Názov: | Analysis of preferences of e-shops customers [print, elektronický dokument] |
| Zdroj: | Polish Journal of Management Studies [print, elektronický dokument] |
| Lokácia: | č. 3. - Czestochowa, (2011), s. 127-134 |
| ISSN: | 2081-7452 |
| Ohlas: | [3] 2012. BAČÍK, R., FEDORKO, R., ŠIMOVÁ, S. Advertising as a tool of marketing communication and its consequent impact on consumers. In Polish journal of management studies, ISSN 2081-7452. 2012, vol. 6, s. 322. |
| Ohlas: | [1] 2018. LIE, Y., ATMOJO, R.N.P., MULJO, H.H. et al. A comparison of customer preference towards two different types of e-Tailing channel. In 2017 International Conference on Information Management and Technology, ICIMTech 2017. New York : Institute of Electrical and Electronics Engineers, 2018, s. 171-176. ISBN 978-153862930-7. |
| Ohlas: | [3] 2019. LIE, Y., ATMOJO, R.N.P., MULJO, H.H. The effectiveness of O2O strategy on e-commerce transactions. In Journal The Winners, ISSN 1412-1212. 2019, vol. 20, no. 1, s. 17. |
