PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2007011112160242 |
|---|---|
| Kategória: | AFC |
| Autor: | Šambronská Kristína (50%) |
| Autor: | Matušíková Daniela (50%) |
| Názov: | Importance of customer relationship management in tourism industry |
| Zdroj: | CRM 2006. Customer relationship management ´06 [elektronický zdroj] : the international scientific conference; proceedings of the conference |
| Vydavateľské údaje: | Pardubice : University of Pardubice, 2006 |
| Lokácia: | S. 151-159 |
| ISBN: | 80-7194-909-4 |
| Ohlas: | [3] 2007. ŠTEFKO, R., FRANKOVSKÝ, M., BAČÍK, R. Regional university marketing in under-developed regions. In Wspólczesna ekonomia : kwartalnik Wyzszej szkoly finansów i zarzadzania, ISSN 1897-9254. 2007, nr. 3, s. 81. |
| Ohlas: | [3] 2007. ŠTEFKO, R., BUTORACOVÁ ŠINDLERYOVÁ, I. Europe based on knowledge – a further step of regional development. In Selected marketing-logistics management concepts. Czestochowa : Wydzial Zarzadzania Politechnika Czestochowska, 2007, s. 100. ISBN 978-83-88469-94-7. |
| Ohlas: | [2] 2020. ŠINDLERYOVÁ, I.B., HOGHOVÁ, K. Brand marketing of regional products – A potential strategic management tool in regional development. In Communication today, ISSN 1338-130X. 2020, vol. 11, no. 1, s. 168, 184. |
