Katalóg evidencie publikačnej činnosti PU

ID záznamu:	93464
Kategória:	ADM
Autor:	Bačík Radovan (20%)
Autor:	Fedorko Richard (20%)
Autor:	Rigelský Martin (20%)
Autor:	Sroka Mariusz (20%)
Autor:	Turáková Alexandra (20%)
Názov:	Perceiving the advertising in gender-generational characteristics [elektronický dokument]
Zdroj:	Polish Journal of Management Studies [print, elektronický dokument]
Lokácia:	Roč. 18, č. 1. - Czestochowa, (2018), s. 44-57
ISSN:	2081-7452
URL:	https://pjms.zim.pcz.pl/resources/html/article/details?id=183835
Ohlas:	[3] 2020. AHLLUWALIA, Sarika, SINGH, Seema. Consumers' demographics as predictors of their perception of online advertising: are they still relevant in the e-landscape?. In Global business review : elektronický dokument, print, ISSN 0972-1509; 0973-0664. 2020. Dostupný na internete <https://journals.sagepub.com/doi/10.1177/0972150919897429>
Ohlas:	[1] 2019. GAJANOVÁ, Ľubica, NADÁNYIOVÁ, Margaréta, KLIEŠTIKOVÁ, Jana et al. The potential of using bluetooth-based system as a part of proximity marketing in the Slovak Republic. In Marketing and Management of Innovations : print, elektronický dokument, ISSN 2227-6718; 2218-4511. Sumy, 2019, č. 2, s. 239-252. WOS CC.
Ohlas:	[1] 2020. WIELKI, Janusz. Analysis of the role of digital influencers and their impact on the functioning of the contemporary on-line promotional system and its sustainable development. In Sustainability : elektronický dokument, ISSN 2071-1050. Bazilej, 2020, Roč. 12, č. 17. SCO.
Ohlas:	[3] 2020. MURA, Ladislav. Innovations and marketing management of family businesses: results of empirical study. In International Journal of Entrepreneurial Knowledge : print, elektronický dokument, ISSN 2336-2952; 2336-2960. Ostrava, 2020, Roč. 8, č. 2, s. 56-66.
Ohlas:	[1] 2021. RUS-ARIAS, Enrique, PALOS-SANCHEZ, Pedro R., REYES-MENENDEZ, Ana. The influence of sociological variables on users’ feelings about programmatic advertising and the use of ad-blockers. In Informatics : elektronický dokument, ISSN 2227-9709. Basel, 2021, Roč. 8, č. 1, s. 1-14. SCO ; WOS CC.
Oblasť výskumu:	080