PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | 451924 |
|---|---|
| Kategória: | ADF |
| Autor: | Kráľ Štefan (50%) |
| Autor: | Fedorko Richard (50%) |
| Názov: | Development of online shopping within BC2 e-commerce in the Visegrad Four countries [print, elektronický dokument] |
| Zdroj: | Marketing science and inspirations [print, elektronický dokument] : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu |
| Lokácia: | Roč. 16, č. 3. - Bratislava : Fakulta managementu UK, (2021), s. 42-50 |
| ISSN: | 1338-7944 |
| URL: | https://msijournal.com/development-online-shopping-within-b2c-e-commerce/ |
| Ohlas: | [1] 2022. PŠURNÝ, M., ANTOŠOVÁ, I., STÁVKOVÁ, J. Preferred forms of online shopping by the youth generation. In European journal of business science and technology, ISSN 2336-6494. 2022, roč. 8, č. 1, s. 84-95. SCOPUS. |
| Ohlas: | [1] 2024. PŠURNÝ, M., MOKRÝ, S., STAVKOVA, J. Exploring consumers' perceptions of online purchase decision factors: electroencephalography and eye-tracking evidence. In Frontiers in human neuroscience [online], ISSN 1662-5161. 2024 [2025-03-18], roč. 18, art no. 1411685, s. [1-12]. WOS:001367329400001; SCOPUS. Dostupný na internete <https://www.frontiersin.org/journals/human-neuroscience/articles/10.3389/fnhum.2024.1411685/full> |
| Oblasť výskumu: | 080 |
