| ID záznamu: | 451910 |
| Kategória: | AFC |
| Autor: | Horváth Jakub (34%) |
| Autor: | Fedorko Richard (33%) |
| Autor: | Bačík Radovan (33%) |
| Názov: | Research into the significant factors of applying digital marketing tools within the company's marketing communication [elektronický dokument] |
| Zdroj: | Innovation management and information technology impact on global economy in the era of pandemic [elektronický dokument] : proceedings of the 37th international business information management association conference (IBIMA) |
| Vydavateľské údaje: | Norristown : International business information management association, 2021 |
| Lokácia: | s. 12578-12583 |
| ISBN: | 978-0-9998551-6-4 |
| URL: | https://u.pcloud.link/publink/show?code=kZnoamXZkmWu5WL4oKu11pUI7owucy5MxBFk#folder=9238065447&tpl=publicfoldergrid |
| Oblasť výskumu: | 060 |
| Oblasť výskumu: | 080 |