PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | 317203 |
|---|---|
| Kategória: | ADM |
| Autor: | Štefko Róbert (25%) |
| Autor: | Tomková Anna (25%) |
| Autor: | Kovaľová Jana (25%) |
| Autor: | Ondrijová Ivana (25%) |
| Názov: | Consumer purchasing behaviour and neuromarketing in the context of gender differences [elektronický dokument] |
| Zdroj: | Journal of marketing research and case studies [elektronický dokument] |
| Lokácia: | Roč. 2021. - King of Prussia, (2021), s. 1-11 |
| ISSN: | 2165-7009 |
| URL: | https://ibimapublishing.com/articles/JMRCS/2021/321466/ |
| Ohlas: | [3] 2022. LEKESIZCAN, F.S., KOCER, L.L. Kadın tüketicilerin satın alma davranışlarında reklam stratejilerinin etkisi = Impact of advertising strategies on women consumers' purchasing behaviour. In Turkish journal of marketing [online], ISSN 2458-9748. 2022 [cit. 2022-11-08], roč. 7, č. 1, s. 103. Dostupný na internete <https://www.tujom.org/index.php/1/article/view/159/100> |
| Ohlas: | [1] 2022. ZBIHLEJOVÁ, L., BIRKNEROVÁ, Z. Analysis of the links between social intelligence and coping strategies of business managers in terms of development of their potential. In Societies, ISSN 2075-4698. 2022, roč. 12, č. 6, art. no. 177. SCOPUS;WOS:000903525100001. |
| Ohlas: | [3] 2023. RABHI, M., THAMRI, A., BENAHMED, E.S. et al. Neuromarketing research trends over the last ten years: a bibliometric analysis of the Scopus databases. In Marketynh i cyfrovi tehnolohiji [online], ISSN 2523-434X. 2023 [cit. 2023-11-22], roč. 7, č. 3, s. 22. Dostupný na internete <https://mdt-opu.com.ua/index.php/mdt/article/view/312> |
| Ohlas: | [3] 2023. KOVAĽ, Svitlana. Nejromarketynh u turyzmi: rozrobka sensornoho tur-produktu. In Journal of innovations and sustainability [online], ISSN 2367-8151. 2023 [cit. 2024-02-20], roč. 7, č. 3, art no. 09. Dostupný na internete <https://is-journal.com/is/article/view/214> |
| Oblasť výskumu: | 080 |
