Katalóg evidencie publikačnej činnosti PU

ID záznamu:	317203
Kategória:	ADM
Autor:	Štefko Róbert (25%)
Autor:	Tomková Anna (25%)
Autor:	Kovaľová Jana (25%)
Autor:	Ondrijová Ivana (25%)
Názov:	Consumer purchasing behaviour and neuromarketing in the context of gender differences [elektronický dokument]
Zdroj:	Journal of marketing research and case studies [elektronický dokument]
Lokácia:	Roč. 2021. - King of Prussia, (2021), s. 1-11
ISSN:	2165-7009
URL:	https://ibimapublishing.com/articles/JMRCS/2021/321466/
Ohlas:	[3] 2022. LEKESIZCAN, F.S., KOCER, L.L. Kadın tüketicilerin satın alma davranışlarında reklam stratejilerinin etkisi = Impact of advertising strategies on women consumers' purchasing behaviour. In Turkish journal of marketing [online], ISSN 2458-9748. 2022 [cit. 2022-11-08], roč. 7, č. 1, s. 103. Dostupný na internete <https://www.tujom.org/index.php/1/article/view/159/100>
Ohlas:	[1] 2022. ZBIHLEJOVÁ, L., BIRKNEROVÁ, Z. Analysis of the links between social intelligence and coping strategies of business managers in terms of development of their potential. In Societies, ISSN 2075-4698. 2022, roč. 12, č. 6, art. no. 177. SCOPUS;WOS:000903525100001.
Ohlas:	[3] 2023. RABHI, M., THAMRI, A., BENAHMED, E.S. et al. Neuromarketing research trends over the last ten years: a bibliometric analysis of the Scopus databases. In Marketynh i cyfrovi tehnolohiji [online], ISSN 2523-434X. 2023 [cit. 2023-11-22], roč. 7, č. 3, s. 22. Dostupný na internete <https://mdt-opu.com.ua/index.php/mdt/article/view/312>
Ohlas:	[3] 2023. KOVAĽ, Svitlana. Nejromarketynh u turyzmi: rozrobka sensornoho tur-produktu. In Journal of innovations and sustainability [online], ISSN 2367-8151. 2023 [cit. 2024-02-20], roč. 7, č. 3, art no. 09. Dostupný na internete <https://is-journal.com/is/article/view/214>
Ohlas:	[3] 2024. UMASHANKAR, K., CHARITRA, H.G. A study on the influence of artificial intelligence on brain plasticity with reference to consumer behaviour and workplace dynamics. In Advances in data analytics for influencer marketing : an interdisciplinary approach. Cham : Springer Nature, 2024, s. 338. ISBN 978-3-031-65726-9.
Ohlas:	[3] 2024. MADA, Yudhi Prasetya. Role of neuromarketing in understanding consumer behavior: a literature overview. In International journal of innovations in engineering research and technology [online], ISSN 2394-3696. 2024 [cit. 2024-09-23], roč. 11, č. 8, s. 55. Dostupný na internete <https://repo.ijiert.org/index.php/ijiert/article/view/3921>
Ohlas:	[1] 2025. GUANANGA-DÍAZ, N., GODOY-PONCE, S., PROCEL-SILVA, M.A. Estretegias de neuromarketing para la gestión ambiental sostenible de residuos sólidos. In Revista iberoamericana de viticultura agroindustria y ruralidad, ISSN 0719-4994. 2025, roč. 12, č. 35, s. 138-153. SCOPUS; WOS:001498065600009.
Ohlas:	[3] 2024. ISLAM, M., NEOGY, T.K., HOSSAIN REZA, M.M. A data-driven neuromarketing approach to understanding consumer buying preferences. In American digits : journal of computing and digital technologies [online]. 2024 [cit. 2025-06-30], roč. 2, č. 1, s. 79. Dostupný na internete <https://www.americandigits.com/uploads/9/9/8/2/9982776/2024.5-revised.pdf>
Ohlas:	[3] 2024. ESQUERRE, A.M.M., LOZA, A.Q., QUISPE, J.J.P. et al. El Neuromarketing y el comportamiento de compra del consumidor 2019-2024. Una revisión sistemática. In Revista ciencias y artes [online], ISSN 2789-1216. 2024 [cit. 2025-07-18], roč. 2, č. 3, s. 186. Dostupný na internete <https://revistasucal.com/index.php/rca/article/view/70>
Oblasť výskumu:	080