Katalóg evidencie publikačnej činnosti PU

ID záznamu:	317203
Kategória:	ADM
Autor:	Štefko Róbert (25%)
Autor:	Tomková Anna (25%)
Autor:	Kovaľová Jana (25%)
Autor:	Ondrijová Ivana (25%)
Názov:	Consumer purchasing behaviour and neuromarketing in the context of gender differences [elektronický dokument]
Zdroj:	Journal of marketing research and case studies [elektronický dokument]
Lokácia:	Roč. 2021. - King of Prussia, (2021), s. 1-11
ISSN:	2165-7009
URL:	https://ibimapublishing.com/articles/JMRCS/2021/321466/
Ohlas:	[3] 2022. LEKESIZCAN, F.S., KOCER, L.L. Kadın tüketicilerin satın alma davranışlarında reklam stratejilerinin etkisi = Impact of advertising strategies on women consumers' purchasing behaviour. In Turkish journal of marketing [online], ISSN 2458-9748. 2022 [cit. 2022-11-08], roč. 7, č. 1, s. 103. Dostupný na internete <https://www.tujom.org/index.php/1/article/view/159/100>
Ohlas:	[1] 2022. ZBIHLEJOVÁ, L., BIRKNEROVÁ, Z. Analysis of the links between social intelligence and coping strategies of business managers in terms of development of their potential. In Societies, ISSN 2075-4698. 2022, roč. 12, č. 6, art. no. 177. SCOPUS;WOS:000903525100001.
Ohlas:	[3] 2023. RABHI, M., THAMRI, A., BENAHMED, E.S. et al. Neuromarketing research trends over the last ten years: a bibliometric analysis of the Scopus databases. In Marketynh i cyfrovi tehnolohiji [online], ISSN 2523-434X. 2023 [cit. 2023-11-22], roč. 7, č. 3, s. 22. Dostupný na internete <https://mdt-opu.com.ua/index.php/mdt/article/view/312>
Ohlas:	[3] 2023. KOVAĽ, Svitlana. Nejromarketynh u turyzmi: rozrobka sensornoho tur-produktu. In Journal of innovations and sustainability [online], ISSN 2367-8151. 2023 [cit. 2024-02-20], roč. 7, č. 3, art no. 09. Dostupný na internete <https://is-journal.com/is/article/view/214>
Ohlas:	[3] 2024. UMASHANKAR, K., CHARITRA, H.G. A study on the influence of artificial intelligence on brain plasticity with reference to consumer behaviour and workplace dynamics. In Advances in data analytics for influencer marketing : an interdisciplinary approach. Cham : Springer Nature, 2024, s. 338. ISBN 978-3-031-65726-9.
Ohlas:	[3] 2024. MADA, Yudhi Prasetya. Role of neuromarketing in understanding consumer behavior: a literature overview. In International journal of innovations in engineering research and technology [online], ISSN 2394-3696. 2024 [cit. 2024-09-23], roč. 11, č. 8, s. 55. Dostupný na internete <https://repo.ijiert.org/index.php/ijiert/article/view/3921>
Ohlas:	[1] 2025. GUANANGA-DÍAZ, N., GODOY-PONCE, S., PROCEL-SILVA, M.A. Estretegias de neuromarketing para la gestión ambiental sostenible de residuos sólidos. In Revista iberoamericana de viticultura agroindustria y ruralidad, ISSN 0719-4994. 2025, roč. 12, č. 35, s. 138-153. SCOPUS; WOS:001498065600009.
Ohlas:	[3] 2024. ISLAM, M., NEOGY, T.K., HOSSAIN REZA, M.M. A data-driven neuromarketing approach to understanding consumer buying preferences. In American digits : journal of computing and digital technologies [online]. 2024 [cit. 2025-06-30], roč. 2, č. 1, s. 79. Dostupný na internete <https://www.americandigits.com/uploads/9/9/8/2/9982776/2024.5-revised.pdf>
Ohlas:	[3] 2024. ESQUERRE, A.M.M., LOZA, A.Q., QUISPE, J.J.P. et al. El Neuromarketing y el comportamiento de compra del consumidor 2019-2024. Una revisión sistemática. In Revista ciencias y artes [online], ISSN 2789-1216. 2024 [cit. 2025-07-18], roč. 2, č. 3, s. 186. Dostupný na internete <https://revistasucal.com/index.php/rca/article/view/70>
Ohlas:	[3] 2024. ÖZTÜRK, Zeynep. Neuromarketing as a marketing research technique: past, present, and future. In GSU managerial and social sciences letters [online], ISSN 2980-1575. 2024 [cit. 2026-01-09], roč. 2, č. 1, s. 24. Dostupný na internete <https://dergipark.org.tr/en/pub/gsumass/article/1407460>
Ohlas:	[3] 2024. SIWACH, Tamanna. Effects of gender on a family buying decision . In Indian journal of psychological assessment [online]. 2024 [cit. 2026-01-09], roč. 2, č. 4, s. 21. Dostupný na internete <https://indianpsychologicalassessment.com/article/effects-of-gender-on-a-family-buying-decision/>
Ohlas:	[3] 2025. BALDEÓN, D.E.R., NADER, S., MARTÍNEZ VIVAR, R. Neuromarketing techniques for software usability evaluation to understand motivations of behaviors: an integrated perspective. In Mundo recursivo [online], ISSN 2600-5700. 2025 [cit. 2026-01-09], roč. 8, č. 2, s. 109. Dostupný na internete <https://www.atlantic.edu.ec/ojs/index.php/mundor/article/view/333/364>
Ohlas:	[1] 2025. MAVROUDIS, I., PETRIDIS, F., CIOBICA, A. et al. Gender differences in neural decision-making: cognitive mechanisms, educational implications, and the role of AI. In Broad research in artificial intelligence neuroscience [online], ISSN 2067-3957. 2025 [cit. 2026-01-09], roč. 16, č. 3, s. 257. WOS:001587004500029. Dostupný na internete <https://brain.edusoft.ro/index.php/brain/article/view/1875>
Ohlas:	[3] 2023. BOJANOWSKA, A., KULISZ, M. Innovation in neuromarketing and social media marketing. In Innovation in the digital economy. London : Routledge, 2023, s. 194-204. ISBN 978-1-032-46996-5.
Ohlas:	[3] 2024. HOSSEINI, S.A. Analysis of EEG signals using hierarchical dispersion entropy and random forest in the neuromarketing application. In Computational intelligence in electrical engineering, ISSN 2821-0689. 2024, roč. 15, č. 1, s. 41-56.
Ohlas:	[3] 2025. BABATUNDE, B.O., AGADA, S.A., ADEOTI, B.S. Influence of neuromarketing on consumer purchase decisions: a study of emotional triggers in online advertising. In FUOYE Journal of Management, Innovations and Entrepreneurship, ISSN 2814-2578. 2025, roč. 4, č. 1, s. 110.
Ohlas:	[3] 2025. SYMEONIDIS, S., DIMITRIADIS, N., CIROVIC, M. et al. "The eyes are the windows to the brain”: pupillometry and eye fixation patterns in smartphone product communications. In Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, ISSN 1331-8004. 2025, roč. 43, č. 2, s. 508.
Ohlas:	[3] 2022. SLIJEPČEVIC, M., POPOVIC ŠEVIC, N., RADOJEVIC, I. Relative importance of neuromarketing in support of banking service users. In Marketing : časopis za marketing teoriju i praksu, ISSN 0354-3471. 2022, roč. 53, s. 141.
Ohlas:	[3] 2025. BALDEÓN, D.E.R., NADER, S., MARTÍNEZ VIVAR, R. Neuromarketing techniques for software usability evaluation to understand motivations of behaviors: an integrated perspective. In Revista Mundo Recursivo [online], ISSN 2600-5700. 2025 [cit. 2026-01-12], roč. 8, č. 2, s. 109. Dostupný na internete <https://www.atlantic.edu.ec/ojs/index.php/mundor/article/view/333>
Ohlas:	[3] 2026. MITHANI, S., NAZRIN, S.N., AHMAD, N. et al. Purchasing from women technopreneurs: effects on women consumers’ empowerment and entrepreneurial motivation in Pakistan. In Discover sustainability [online], ISSN 2662-9984. 2026 [cit. 2026-01-26], roč. 7, č. 1, art. no. 92. Dostupný na internete <https://link.springer.com/article/10.1007/s43621-025-02380-6>
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