PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | 252062 |
|---|---|
| Kategória: | ADM |
| Autor: | Kakalejčík Lukáš (25%) |
| Autor: | Fedorko Richard (25%) |
| Autor: | Gavurová Beáta (25%) |
| Autor: | Bačík Radovan (25%) |
| Názov: | Can negative word-of-mouth have any impact on brand sustainability? [print, elektronický dokument] |
| Zdroj: | Marketing and Management of Innovations [print, elektronický dokument] |
| Lokácia: | Roč. 12, č. 1. - Sumy, (2021), s. 212-224 |
| ISSN: | 2227-6718. - ISSN 2218-4511 |
| Ohlas: | [3] 2022. US, Y., PIMONENKO, T., LYULYOV, O. Country's greenbrand: the core drivers. In Proceedings of the 2022 IX international scientific conference determinants of regional development [online]. Pila : Wydawnictwo Stanisław Staszic University of applied sciences in Pila, 2022 [cit. 2023-04-04], s. 29. ISBN 978-83-67684-00-2. Dostupný na internete <http://web.pwsz.pila.pl/~pes/index.php/proceedings/article/view/227/188> |
| Ohlas: | [3] 2023. SHARMA, Sunil. Types of product reviews and what they mean for brands & businesses. In Managing product reviews : a comprehenesive guide for brands and businesses. Jagadhri (India) : CSMFL Publications, 2023, s. 25. ISBN 978-81-957322-5-8. |
| Oblasť výskumu: | 060 |
| Oblasť výskumu: | 080 |
| Oblasť výskumu: | 160 |
