PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | 252062 |
|---|---|
| Kategória: | ADM |
| Autor: | Kakalejčík Lukáš (25%) |
| Autor: | Fedorko Richard (25%) |
| Autor: | Gavurová Beáta (25%) |
| Autor: | Bačík Radovan (25%) |
| Názov: | Can negative word-of-mouth have any impact on brand sustainability? [print, elektronický dokument] |
| Zdroj: | Marketing and Management of Innovations [print, elektronický dokument] |
| Lokácia: | Roč. 12, č. 1. - Sumy : Sumy State University, (2021), s. 212-224 |
| ISSN: | 2227-6718. - ISSN 2218-4511 |
| URL: | https://www.webofscience.com/wos/woscc/full-record/WOS:000659279400016 |
| Ohlas: | [3] 2022. US, Y., PIMONENKO, T., LYULYOV, O. Country's greenbrand: the core drivers. In Proceedings of the 2022 IX international scientific conference determinants of regional development [online]. Pila : Wydawnictwo Stanisław Staszic University of applied sciences in Pila, 2022 [cit. 2023-04-04], s. 29. ISBN 978-83-67684-00-2. Dostupný na internete <http://web.pwsz.pila.pl/~pes/index.php/proceedings/article/view/227/188> |
| Ohlas: | [3] 2023. SHARMA, Sunil. Types of product reviews and what they mean for brands & businesses. In Managing product reviews : a comprehenesive guide for brands and businesses. Jagadhri (India) : CSMFL Publications, 2023, s. 25. ISBN 978-81-957322-5-8. |
| Ohlas: | [3] 2025. LYON-DEL CARPIO, P.D.P., RIVAS-VILLENA, J.A., SALAZAR-MENDOZA, H. Impact of electronic word-of-mouth (e-WOM) on online purchasing decisions: A systematic review in business contexts. In Revista invecom [online], ISSN 2739-0063. 2025 [cit. 2025-11-17], roč. 5, č. 3, s. 7. Dostupný na internete <https://www.revistainvecom.org/index.php/invecom/article/view/3516> |
| Oblasť výskumu: | 060 |
| Oblasť výskumu: | 080 |
| Oblasť výskumu: | 160 |
