PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | 206844 |
|---|---|
| Kategória: | AFC |
| Autor: | Nastišin Ľudovít (50%) |
| Autor: | Fedorko Richard (50%) |
| Názov: | Brand building as an important success factor in business in terms of the traditional and e-commerce market: Case study of the top 100 most valuable brands of 2019 [print, elektronický dokument] |
| Zdroj: | Vision 2025 [elektronický dokument, print] : education excellence and management of innovations through sustainable economic competitive advantage : proceedings of the 34th international business information management association conference |
| Vydavateľské údaje: | Norristown : International business information management association, 2019 |
| Lokácia: | s. 11990-11996 |
| ISBN: | 978-0-9998551-3-3 |
| Oblasť výskumu: | 080 |
| Oblasť výskumu: | 060 |
