| ID záznamu: | 178240 |
| Kategória: | AFD |
| Autor: | Štefko Róbert (25%) |
| Autor: | Kovaľová Jana (25%) |
| Autor: | Frankovský Miroslav (25%) |
| Autor: | Birknerová Zuzana (25%) |
| Názov: | Assessment of positive proactive behaviour of sellers fromthe perspective of generations of customers baby boom, X, Y an Z in the context of gender [print] |
| Zdroj: | Marketing Identity [elektronický dokument] : Offline Is the New Online : Conference Proceedings from the International Scientific Conference |
| Vydavateľské údaje: | Trnava : Fakulta masmediálnej komunikácie, 2019 |
| Lokácia: | s. 717-736 |
| ISBN: | 978-80-572-0038-3 |
| URL: | https://fmk.sk/download/MI2019_AJ_final-1.pdf |
| Ohlas: | [1] 2021. HORVÁTHOVÁ, Petra, KASHI, Kateřina, ŠTVERKOVÁ, H. et al. Employee well-being evaluation and proposal of activities to increase the level of health’s area—the Czech case. In Administrative Sciences : elektronický dokument, ISSN 2076-3387. Basel, 2021, Roč. 11, č. 1. SCO. |
| Ohlas: | [3] 2021. HORVÁTHOVÁ, Petra, MIKUŠOVÁ, Marie. Evaluation of employee well-being in the business firm [print]. In Kateřina Stanovská: Proceedings of reviewed contributions from the 5th international scientific conference : print, elektronický dokument. 1. vyd. Ostrava : Vysoká škola báňská – Technická univerzita Ostrava, 2021, s. 27-37. ISBN 978-80-248-4531-9; 978-80-248-4530-2. |
| Oblasť výskumu: | 080 |