PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2018022314211935 |
|---|---|
| Kategória: | AFC |
| Autor: | Gburová Jaroslava (50%) |
| Autor: | Bačík Radovan (50%) |
| Názov: | Analysis of the use of marketing and promotion in a non-profit area operating of the Slovak market |
| Zdroj: | Vision 2020: sustainable economic development,and application of innovation management from regional expansion to global growth [elektronický dokument] : proceedings of the 30th international business information management association conference (IBIMA) : 8-9 november 2017, Madrid, Spain |
| Vydavateľské údaje: | Norristown : International business information management association, 2017 |
| Lokácia: | s. 3134-3142 |
| ISBN: | 978-0-9860419-9-0 |
| Oblasť výskumu: | 080 |
