PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2018022314131825 |
|---|---|
| Kategória: | AFC |
| Autor: | Bačík Radovan (50%) |
| Autor: | Gburová Jaroslava (50%) |
| Názov: | Selected possibilities of using online marketing and online advertising on the Slovak and foreign markets |
| Zdroj: | Vision 2020: sustainable economic development,and application of innovation management from regional expansion to global growth [elektronický dokument] : proceedings of the 30th international business information management association conference (IBIMA) : 8-9 november 2017, Madrid, Spain |
| Vydavateľské údaje: | Norristown : International business information management association, 2017 |
| Lokácia: | s. 3127-3133 |
| ISBN: | 978-0-9860419-9-0 |
| Ohlas: | [1] 2025. ROSÁRIO, A.T., DIAS, J.C. The role of digital marketing in shaping sustainable consumption: Insights from a systematic literature review. In Sustainability [online], ISSN 2071-1050. 2025 [cit. 2026-03-30], roč. 17, č. 17, art. no. 7784. WOS:001570026600001; SCOPUS. Dostupný na internete <https://www.mdpi.com/2071-1050/17/17/7784> |
| Oblasť výskumu: | 080 |
