Katalóg evidencie publikačnej činnosti PU

ID záznamu:	PU.Prešov.2018012914453025
Kategória:	ADM
Autor:	Birknerová Zuzana (25%)
Autor:	Frankovský Miroslav (25%)
Autor:	Zbihlejová Lucia (25%)
Autor:	Parová Valéria (25%)
Názov:	Gender differences in perception of advertising in the context of expectations of advertising [print, elektronický dokument]
Zdroj:	Journal of Applied Economic Sciences [print, elektronický dokument]
Lokácia:	Roč. 12, č. 6. - Craiova, (2017), s. 1751-1758
ISSN:	2393-5162. - ISSN 1843-6110
Ohlas:	[1] 2018. GBUROVÁ, J., FEDORKO, R. The effect of advertising on consumer buying decisions in the purchasing process. In Innovation management and education excellence through vision 2020. [Norristown] : IBIMA, 2018, s. 2368-2375. ISBN 978-0-9998551-0-2.
Ohlas:	[3] 2020. TOMKOVÁ, A., RATNAYAKE-KAŠČÁKOVÁ, D., ONDRIJOVÁ, I. Analysis of differences in selected attributes of neuromarketing within socio-demographic characteristic. In Technium social science journal [online], ISSN 2668-7798. 2020 [cit. 2020-12-16], vol. 12, s. 246. Dostupný na internete <https://techniumscience.com/index.php/socialsciences/article/view/1634/666>
Ohlas:	[1] 2018. GBUROVÁ, J., BAČÍK, R. Price as the strongest marketing mix tool in the buying process from a consumer perspective. In Economic and social development : 36th international scientific conference on economic and social development, ISSN 1849-6903. Varazdin : Varazdin development & entrepreneurship agency, 2018, s. 807-812.
Ohlas:	[3] 2021. ŠTEFKO, R., TOMKOVÁ, A., KOVAĽOVÁ, J. et al. Consumer purchasing behaviour and neuromarketing in the context of gender differences. In Journal of marketing research and case studies [online], ISSN 2165-7009. 2021 [cit. 2021-08-05], vol. 2021, s. 9. Dostupný na internete <https://ibimapublishing.com/articles/JMRCS/2021/321466/>
Ohlas:	[3] 2022. LEKESIZCAN, F.T., KOCER, L.L. Kadın tüketicilerin satın alma davranışlarında reklam stratejilerinin etkisi = Impact of advertising strategies on women consumers' purchasing behaviour. In Turkish journal of marekting (TUJOM) [online], ISSN 2458-9748. 2022 [cit. 2023-07-24], roč. 7, č. 3, s. 101. Dostupný na internete <https://www.tujom.org/index.php/1/article/view/159/100>
Ohlas:	[3] 2022. TOMKOVÁ, A., ONDRIJOVÁ, I., RATNAYAKE KAŠČÁKOVÁ, D. Assessment of selected sensory attributes and their effect for customer purchasing behavior. In Economic and Social Development : 85th International Scientific Conference on Economic and Social Development (Book of Proceedings) : book of proccedings [online], ISSN 1849-7535. Varazdin (Chorvátsko) : Varazdin Development and Entrepreneurship Agency, 2022 [cit. 2023-10-11], s. 158. Dostupný na internete <https://www.esd-conference.com/upload/book_of_proceedings/Book_of_Proceedings_esdPorto2022_Online.pdf>
Ohlas:	[1] 2024. FAFÍLEK, M., RYBOVÁ, M., KRAMOLIS, J. The influence of audio marketing on fashion stores among Generation Z: case study in the highly competitive environment of the V4 group. In Journal of competitiveness, ISSN 1804-171X. 2024, roč. 16, č. 3, s. 122-136. WOS:001341224400006; SCOPUS.
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