PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2017103108541573 |
|---|---|
| Kategória: | AFC |
| Autor: | Gallo Peter (20%) |
| Autor: | Šambronská Kristína (20%) |
| Autor: | Matušíková Daniela (20%) |
| Autor: | Šenková Anna (20%) |
| Autor: | Mitríková Jana (20%) |
| Názov: | Analysis of marketing activities and presentation of the destination at the example of chosen organisation |
| Zdroj: | Education excellence and innovation management trough Vision 2020 [elektronický dokument] : From regional development sustainability to global economic growth : Proceedings of the 29th International business information management association conference |
| Vydavateľské údaje: | Norristown : International business information management association, 2017 |
| Lokácia: | s. 1410-1417 |
| ISBN: | 978-0-9860419-7-6 |
| Ohlas: | [1] 2020. LIŽBETINOVÁ, L., ŠTARCHOŇ, P., WEBEROVÁ, D. et al. The approach of SMEs to using the customer databases and CRM: Empirical study in the Slovak Republic. In Sustainability (Switzerland), ISSN 2071-1050. 2020, vol. 12, no. 1. |
| Oblasť výskumu: | 080 |
