PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2017100911090473 |
|---|---|
| Kategória: | AFC |
| Autor: | Gburová Jaroslava (50%) |
| Autor: | Marchevská Martina (50%) |
| Názov: | Analysis of selected consumer habits in the purchase process |
| Zdroj: | Education excellence and innovation management through Vision 2020: from regional development sustainability to global economic growth [elektronický zdroj] : proceedings of the 29th International Business Information Management Association conference : 3 - 4 May 2017, Vienna, Austria |
| Vydavateľské údaje: | Norristown : International Business Information Management Association, 2017 |
| Lokácia: | USB kľúč, s. 3167-3173 |
| ISBN: | 978-0-9860419-7-6 |
| Ohlas: | [3] 2019. BAČÍK, R., FEDORKO, R., OLEÁROVÁ, M. Video content in the context of e-commerce: the study of customer behavior and preferences. In Vision 2025 : education excellence and management of innovations through sustainable economic competitive advantageproceedings of the 34th international business information management association conference. Madrid : International business information management association, 2019, s. 8040. ISBN 978-0-9998551-3-3. |
| Ohlas: | [3] 2019. NASTIŠIN, Ľ., FEDORKO, R. Analysis of engagement of global airlines on the social network Facebook as the e-commerce chanel. In Vision 2025 : education excellence and management of innovations through sustainable economic competitive advantageproceedings of the 34th international business information management association conference. Madrid : International business information management association, 2019, s. 8047. ISBN 978-0-9998551-3-3. |
| Ohlas: | [3] 2019. BAČÍK, R., FEDORKO, R., HORVÁTH, J. The impact of confidence on e-shopping frequency via smartphones. In Vision 2025 : education excellence and management of innovations through sustainable economic competitive advantageproceedings of the 34th international business information management association conference. Madrid : International business information management association, 2019, s. 8054. ISBN 978-0-9998551-3-3. |
| Ohlas: | [3] 2019. FEDORKO, R., BAČÍK, R., HORVÁTH, J. Analysis of gender differences in the e-commerce process via smartphone. In Vision 2025 : education excellence and management of innovations through sustainable economic competitive advantage : proceedings of the 34th international business information management association conference. Madrid : International business information management association, 2019, s. 8012. ISBN 978-0-9998551-3-3. |
| Oblasť výskumu: | 080 |
