PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2017072711451365 |
|---|---|
| Kategória: | AFC |
| Autor: | Fedorko Richard (25%) |
| Autor: | Bačík Radovan (25%) |
| Autor: | Horváth Jakub (25%) |
| Autor: | Mihál Ján (25%) |
| Názov: | The analysis of the importance of online and offline marketing communication tools when searching for business entities from the point of view of consumers |
| Zdroj: | Innovation, management, entrepreneurship and corporate sustainability (IMES 2017) [elektronický dokument] : proceedings of the 5th international conference |
| Vydavateľské údaje: | Praha : Vysoká škola ekonomická v Praze, 2017 |
| Lokácia: | s. 210-219 |
| ISBN: | 978-80-245-2216-6 |
| URL: | http://imes.vse.cz/wp-content/uploads/2015/08/Conference_Proceedings_IMES_2017.pdf |
| Ohlas: | [1] 2018. VICTOR, V. Price tracking behaviour in electronic commerce and the moderating role of fair price perception. In Polish journal of management studies, ISSN 2081-7452. 2018, vol. 18, no. 2, s. 375-387. |
| Oblasť výskumu: | 060 |
| Oblasť výskumu: | 080 |
