PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2017022714244089 |
|---|---|
| Kategória: | AFC |
| Autor: | Štefko Róbert (34%) |
| Autor: | Gburová Jaroslava (33%) |
| Autor: | Matušíková Daniela (33%) |
| Názov: | Analysis of the use of marketing communication in the nonprofit sector in Slovak Republic |
| Zdroj: | Vision 2020 : Innovation management, development sustainibility and competitive economic growth [elektronický dokument] |
| Vydavateľské údaje: | Norristown : International business information management association, 2016 |
| Lokácia: | s. 2992-2998 |
| ISBN: | 978-0-9860419-8-3 |
| URL: | https://www.scopus.com/record/display.uri?eid=2-s2.0-85013888439&origin=resultslist |
| Ohlas: | [1] 2018. SULASTINI, FEDORKO, I., BAČÍK, R. et al. An analysis of online consumer shopping behaviour. In Polish journal of management studies, ISSN 2081-7452. 2018, vol. 18, no. 2, s. 338-349. |
| Ohlas: | [3] 2024. VADKERTIOVÁ, A., ČERNÁ, J. The future of cryptocurrency marketing communication in B2C markets. In Marketing identity : human vs. artificial, Conference Proceedings from the International Scientific Conference [online]. Trnava : University of Ss. Cyril and Methodius, 2024 [cit. 2025-03-12], s. 715. ISBN 978-80-572-0487-9. Dostupný na internete <https://mmidentity.fmk.sk/wp-content/uploads/2025/01/MI_2024_ENG.pdf> |
| Oblasť výskumu: | 080 |
