PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2016121211272757 |
|---|---|
| Kategória: | AFC |
| Autor: | Gburová Jaroslava (50%) |
| Autor: | Matušíková Daniela (50%) |
| Názov: | Potential influence of new trends in marketing on consumer purchasing behavior |
| Zdroj: | Innovation management and education excellence vision 2020: from regional development sustainability to global economic growth [elektronický zdroj] : proceedings of the 27th International Business Information Management Association conference |
| Vydavateľské údaje: | [Norristown] : IBIMA, 2016 |
| Lokácia: | USB kľúč, s. 2369-2374 |
| ISBN: | 978-0-9860419-6-9 |
| Ohlas: | [1] 2017. FEDORKO, R., BACIK, R., KERULOVA, V. The analysis on the importance of the reputation management in relation to e-commerce subjects . In Polish journal of management studies [online], ISSN 2081-7452. 2017 [cit. 2017-10-19], vol. 15, no. 1, s. 48-56. Dostupný na internete <http://pjms.zim.pcz.pl/files/The-Analysis-on-the-Importance-of-the-Reputation-Management-in-Relation-to-E-Commerce-Subjects.pdf> |
| Ohlas: | [1] 2025. CIRCOVÁ, V., BERESECKÁ, J., BORSOS, P. et al. Digital transformation of human resource management processes and practices: a study of Slovak enterprises. In Entrepreneurship and sustainability issues [online], ISSN 2345-0282. 2025, roč. 12, č. 3, s. 315-325. WOS:001447421900023. Dostupný na internete <https://jssidoi.org/jesi/article/1295> |
| Oblasť výskumu: | 080 |
