PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2016112810342939 |
|---|---|
| Kategória: | AFD |
| Autor: | Bačík Radovan (50%) |
| Autor: | Gburová Jaroslava (50%) |
| Názov: | Internet and internet advertising and its impact on consumer behavior |
| Zdroj: | Management 2016 : international business and management, domestic particularities and emerging markets in the light of research |
| Vydavateľské údaje: | Prešov : Bookman, 2016 |
| Lokácia: | S. 398-404 |
| ISBN: | 978-80-8165-155-7 |
| Ohlas: | [1] 2018. FEDORKO, R., FEDORKO, I., RIANA, I.G. et al. The impact of selected elements of e-commerce to e-shop precommendation. In Polish journal of managements studies, ISSN 2081-7452. 2018, vol. 18, no. 1, s. 107-120. |
| Oblasť výskumu: | 080 |
