ID záznamu: | PU.Prešov.2016112810342939 |
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Kategória: | AFD |
Autor: | Bačík Radovan (50%) |
Autor: | Gburová Jaroslava (50%) |
Názov: | Internet and internet advertising and its impact on consumer behavior |
Zdroj: | Management 2016 : international business and management, domestic particularities and emerging markets in the light of research |
Vydavateľské údaje: | Prešov : Bookman, 2016 |
Lokácia: | S. 398-404 |
ISBN: | 978-80-8165-155-7 |
Ohlas: | [1] 2018. FEDORKO, R., FEDORKO, I., RIANA, I.G. et al. The impact of selected elements of e-commerce to e-shop precommendation. In Polish journal of managements studies, ISSN 2081-7452. 2018, vol. 18, no. 1, s. 107-120. |
Oblasť výskumu: | 080 |