PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2016031510440205 |
|---|---|
| Kategória: | AFC |
| Autor: | Gburová Jaroslava (34%) |
| Autor: | Matušíková Daniela (33%) |
| Autor: | Adamko Jozef (33%) |
| Názov: | Advertising as one of the factors affecting slovak consumer purchasing behaviour |
| Zdroj: | Innovation vision 2020: from regional development sustainability to global economic growth [elektronický zdroj] : proceedings of the 25th international business information management association conference |
| Vydavateľské údaje: | New York : International Business Information Management, 2015 |
| Lokácia: | online, s. 1714-1719 |
| ISBN: | 978-0-9860419-4-5 |
| URL: | http://www.ibima.org/NL2015/papers/jaro.html |
| Ohlas: | [3] 2019. NASTIŠIN, Ľ., FEDORKO, R. Analysis of engagement of global airlines on the social network Facebook as the e-commerce chanel. In Vision 2025 : education excellence and management of innovations through sustainable economic competitive advantageproceedings of the 34th international business information management association conference. Madrid : International business information management association, 2019, s. 8047. ISBN 978-0-9998551-3-3. |
| Ohlas: | [1] 2025. ZHOU, X., CHECCO, J., AKBER, M.A. et al. Factors influencing consumer preferences for sustainably produced rice: A systematic review. In Cleaner and responsible consumption, ISSN 2666-7843. 2025, roč. 18, art. no. 100309. WOS:001536322600001; SCOPUS. |
| Oblasť výskumu: | 080 |
