Katalóg evidencie publikačnej činnosti PU


ID záznamu:PU.Prešov.2016031111265086
Kategória:ADM
Autor:Fedorko Richard (25%)
Autor:Bačík Radovan (25%)
Autor:Kot Sebastian (25%)
Autor:Kakalejčík Lukáš (25%)
Názov:The analysis of blog as a marketing communication tool by the selected target group in the conditions of the Slovak market [elektronický dokument]
Zdroj:Journal of advanced research in law and economics [elektronický dokument]
Lokácia:Roč. 6, č. 1. - Craiova, (2015), s. 66-72
ISSN:2068-696X
URL:http://www.asers.eu/asers_files/jarle/Online%20Volume%20VI%20Issue%201(11)%20Summer%202015.pdf
Ohlas:[1] 2016. KOZICKA, K., SZOPA, R. Managing of the tourist destinations offer based on the dynamics and the forecast of tourist movement. In Polish journal of management studies, ISSN 2081-7452. 2016, vol. 14, no. 2, s. 127-136.
Ohlas:[1] 2016. WIAZEWICZ, J., ZATWARNICKA-MADURA, B. Fashion blogs as the information sources about trends and new products in fashion management. In Polish journal of management studies, ISSN 2081-7452. 2016, vol. 14, no. 1, s. 214-225.
Ohlas:[1] 2022. RUSTHOLLKARHU, S., TOUKOLA, S., AARIKKA-STENROOS, L. et al. Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools. In Industrial marketing management, ISSN 0019-8501. 2022, vol. 104, s. 255. SCOPUS;WOS:000807115800004.
Oblasť výskumu:080