PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2016030110161642 |
|---|---|
| Kategória: | AFC |
| Autor: | Štefko Róbert (34%) |
| Autor: | Bačík Radovan (33%) |
| Autor: | Gburová Jaroslava (33%) |
| Názov: | Impact of the selected economic factors and advertising on Slovak consumer buying behavior |
| Zdroj: | Interdisciplinary behavior and social sciences : proceedings of the 3rd International congress on interdisciplinary behavior and social science 2014 |
| Vydavateľské údaje: | London : Taylor&Francis Group, 2015 |
| Lokácia: | S. 151-155 |
| ISBN: | 978-1-138-02735-0 |
| Ohlas: | [1] 2016. MITRIKOVÁ, J., ANTOLIKOVÁ, S., ŠENKOVÁ, A. et al. The analysis of shopping behaviour in the context of spending leisure time activities of consumers in the chosen shopping centres in Vienna (Austria). In Economic annals-XXI, ISSN 1728-6220. 2016, vol. 161, no. 9-10, s. 71-74. |
| Ohlas: | [1] 2018. MURA, L., MARCHEVSKA, M., DUBRAVSKA, M. Slovak retail business across panel regression model. In Marketing and management of innovations, ISSN 2218-4511. 2018, no. 4, 203-211. |
| Oblasť výskumu: | 080 |
