Katalóg evidencie publikačnej činnosti PU

ID záznamu:	PU.Prešov.2016022610371068
Kategória:	AFD
Autor:	Bucko Jozef (34%)
Autor:	Kakalejčík Lukáš (33%)
Autor:	Nastišin Ľudovít (33%)
Názov:	Use of smartphones during purchasing process [elektronický dokument]
Zdroj:	CEFE2015 [elektronický dokument] : Central European Conference in Finance and Economics
Vydavateľské údaje:	Košice : Technická univerzita v Košiciach, 2015
Lokácia:	s. 91-97
ISBN:	978-80-553-2467-8
URL:	http://cefe.ekf.tuke.sk/Conference%20Proceedings_CEFE2015.pdf
Ohlas:	[2] 2018. GBUROVÁ, J., BAČÍK, R. Analysing the selected tools of marketing communication in the field of health care from the consumer`s point of view. In Marketing identity : digital mirrors, ISSN 1339-5726. 2018, s. 73. ISBN 978-80-8105-985-8.
Ohlas:	[1] 2019. FEDORKO, R., BAČÍK, R., HORVATH, J. Analysis of gender differences in the e-commerce process via smartphone. In Vision 2025: education excellence and management of innovations through sustainable economic competitive advantage. Norristown : IBIMA, 2019, s. 8006-8013. ISBN 978-0-9998551-3-3.
Ohlas:	[1] 2019. BAČIK, R., FEDORKO, R., OLEAROVA, M. Video Content in the Context of E-Commerce: The Study of Customer Behavior and Preferences. In Vision 2025: education excellence and management of innovations through sustainable economic competitive advantage. Norristown : IBIMA, 2019, s. 8032-8041. ISBN 978-0-9998551-3-3.
Ohlas:	[1] 2019. BAČÍK, R., FEDORKO, R., HORVATH, J. The impact of confidence on e-shopping frequency via smartphones. In Vision 2025: education excellence and management of innovations through sustainable economic competitive advantage. Norristown : IBIMA, 2019, s. 8048-8054. ISBN 978-0-9998551-3-3.
Ohlas:	[2] 2018. GBUROVÁ, J., BAČÍK, R. Analysing the selected tools of marketing communication in the field of helath care from the consumer's point of view. In Marketing Identity : Digital Mirrors - part I. ISSN 1339-5726. Trnava : Fakulta masmediálnej komunikácie, 2018, s. 68-74. ISBN 978-80-8105-984-1.
Ohlas:	[1] 2017. VEJACKA, M., BAČÍK, R., HORVATH, J. Education in the field of electronic financial services of its future users. In 40th international convention on information and communication technlogy, electronics and microelectronics. New York : IEEE, 2017, s. 783-788. ISBN 978-953-233-092-2.
Ohlas:	[1] 2017. BAČIK, R., KAKALEJČIK, L., GAVUROVA, B. Innovation of shopping experience based on smartphone behavior in purchasing process. In Marketing and management innovations, ISSN 2218-4511. 2017, no. 4, s. 99-111.
Ohlas:	[1] 2017. BUCKO, J., KAKALEJČÍK, L., FERENCOVÁ, M. The internet and its use in pre-purchase stage in Europe and Asia – management of marketing. In Polish journal of management studies, ISSN 2081-7452. 2017, vol. 15, no. 2, s. 16-26.
Oblasť výskumu:	080