Katalóg evidencie publikačnej činnosti PU

ID záznamu:	PU.Prešov.2016020414383123
Kategória:	ADM
Autor:	Pollák František (50%)
Autor:	Nastišin Ľudovít (25%)
Autor:	Kakalejčík Lukáš (25%)
Názov:	Analytical view on the use of mobile platforms in purchasing process [print, elektronický dokument]
Zdroj:	European Journal of Science and Theology [print, elektronický dokument]
Lokácia:	Roč. 11, č. 6. - Jasy : Academic organisation for environmental engineering and sustainable development, (2015), s. 137-146
ISSN:	1842-8517. - ISSN 1841-0464
Ohlas:	[1] 2016. ŠTEFKO, R., FEDORKO, R., BAČÍK, R. Website content quality in terms of perceived image of higher education institution. In Polish journal of management studies [online], ISSN 2081-7452. 2016 [cit. 2017-03-14], vol. 13, no. 2, s. 153-163. Dostupný na internete <http://pjms.zim.pcz.pl/PDF/PJMS132/Website%20Content%20Quality%20in%20Terms%20of%20Perceived%20Image%20of%20Higher%20Education%20Institution.pdf>
Ohlas:	[1] 2016. HAGYARI, P., BAČÍK, R., FEDORKO, R. Analysis of the key factors of reputation management in conditions of city marketing. In Polish journal of management studies [online], ISSN 2081-7452. 2016 [cit. 2017-03-17], vol. 13, no. 1, s. 69-80. Dostupný na internete <http://pjms.zim.pcz.pl/PDF/PJMS131/Analysis%20of%20the%20Key%20Factors%20of%20Reputation%20Management%20in%20Conditions%20of%20City%20Marketing.pdf>
Ohlas:	[1] 2016. SOJKA, L., SVETOZAROVOVÁ, N. An analytical view of performance evaluation in telecommunication sector. In European journal of science and theology, ISSN 1841-0464. 2016, vol. 12, no. 5, s. 255-263.
Ohlas:	[1] 2017. FEDORKO, R., BAČÍK, R., KERUĽOVÁ, V. The analysis on the importance of the reputation management in relation to e-commerce subjects. In Polish journal of management studies, ISSN 2081-7452. 2017, vol. 15, no. 1, s. 48-56.
Ohlas:	[2] 2018. GBUROVÁ, J., BAČÍK, R. Analysing the selected tools of marketing communication in the field of health care from the consumer's point of view. In Marketing identity : digital mirrors, ISSN 1339-5726. Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2018, s. 74. ISBN 978-80-8105-985-8.
Ohlas:	[1] 2018. GBUROVÁ, J., FEDORKO, R. Online shops and online shopping from the point of view of the Slovak consumer. In ESD 2018: economic and social development, ISSN 1849-6903. Croatia : Varazdin development & Entrepreneurship agency, 2018, s. 134-140.
Ohlas:	[1] 2018. GBUROVÁ, J., FEDORKO, R. Possibilities of using the selected communication mix tools in the field of services. In Vision 2020 : sustainable economic development and application of innovation management from regional expansion to global growth. 1. vyd. Norristown : International business information management association, 2018, s. 5279-5285. ISBN 978-0-9998551-1-9.
Ohlas:	[2] 2016. BAČÍK, R., HORVÁTH, J., FEDORKO, R. Analytical view of the importance of modern tools of promotion in Slovakia. In Marketing identity : brands we love, ISSN 1339-5726. Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2016, s. 16-23.
Oblasť výskumu:	080