Katalóg evidencie publikačnej činnosti PU

ID záznamu:	PU.Prešov.2015030612010622
Kategória:	AFC
Autor:	Štefko Róbert (40%)
Autor:	Fedorko Richard (30%)
Autor:	Bačík Radovan (30%)
Názov:	The significance of internet marketing tools in terms of building a positive image of an higher education institution [elektronický dokument]
Zdroj:	Crafting global competitive economies: 2020 vision strategic planning & smart implementation [elektronický dokument] : proceedings of the 24th International business information management association conference
Vydavateľské údaje:	Norristown : International business information management association, 2014
Lokácia:	s. 1764-1772
ISBN:	978-0-9860419-3-8
Ohlas:	[1] 2015. FRANKOVSKÝ, M., BIRKNEROVÁ, Z., ZBIHLEJOVÁ, L. Possibilities of identification of predictors of occurrence of cognitive distortions in managerial work. In Polish journal of management studies, ISSN 2081-7452. 2015 [cit. 2016-04-11], vol. 12, no. 2, s. 77. Dostupný na internete <http://www.pjms.zim.pcz.pl/-articles-1.php>
Ohlas:	[1] 2016. FRANKOVSKÝ, M., BIRKNEROVÁ, Z., ZBIHLEJOVÁ, L. et al. Social intelligence of teachers and coping with demanding situations in teaching practice. In IETC. International conference technology conference : proceedings book [online], ISSN 2146-7242. 2016 [cit. 2016-12-02], vol. 2016, s. 464-470. Dostupný na internete <http://www.iet-c.net/publication_folder/ietc/dubai_conferences2016.pdf>
Ohlas:	[4] 2016. FRANKOVSKÝ, M., BIRKNEROVÁ, Z., LELKOVÁ, A. Prejavy myslenia, sociálnej inteligencie a subjektívnej pohody v pracovnom procese. Prešov : Bookman, 2016, s. 160. ISBN 978-80-8165-171-7.
Ohlas:	[1] 2016. JANKE, F., PACKOVA, M. Effect of competition among suppliers on public procurement efficiency. In Economic Annals-XXI, ISSN 1728-6220. 2016, vol. 159, no. 5-6, s. 38-42.
Ohlas:	[1] 2018. PINHO, C., FRANCO, M., MENDES, L. Web portals as tools to support information management in higher education institutions: A systematic literature review. In International journal of information management , ISSN 0268-4012. 2018, vol. 41, s. 80-92.
Ohlas:	[1] 2017. SUCHACEK, J., SEDA, P., FRIEDRICH, V. Size and regional varieties of communal marketing in the Czech republic. In Polish journal of management studies, ISSN 2081-7452. 2017, vol. 15, no. 2, s. 262-272.
Ohlas:	[1] 2022. BIRKNEROVÁ, Z., BENKOVÁ, E., LAJČIN, D. et al. Identification of the effects of neuro-linguistic programming techniques in managerial environment in the context of gender differences. In Polish journal of management studies, ISSN 2081-7452. 2022, roč. 26, č. 2, s. 60-74. SCOPUS;WOS:000954696800004.
Ohlas:	[1] 2023. SUPEKOVA, S.C., KEKLAK, R., MASAROVA, T. et al. Social media, networks, and students in the context of the educational process. In Marketing and management of innovations, ISSN 2218-4511. 2023, roč. 14, č. 3, s. 142-152. WOS:001077835300007.
Ohlas:	[1] 2023. CIVELEK, M., FOLVARČNÁ, A., BREZINA, I. et al. Entrepreneurial attitudes in firms' credit access. In Contemporary economics, ISSN 2084-0845. 2023, roč. 17, č. 4, s. 361-378. SCOPUS.
Ohlas:	[1] 2024. RÓZSA, Z., FERENCÁKOVÁ, L., ZÁMEK, D. et al. Generation Z's perception of privacy on social media: Examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, and anxiety on self-disclosure willingness. In Oeconomia copernicana, ISSN 2083-1277. 2024, roč. 15, č. 1, s. 229-266. WOS:001198847600004; SCOPUS.
Ohlas:	[1] 2023. TOMKOVÁ, A., ZBIHLEJOVÁ, L. Differences in the perception of neuromarketing attributes in the context of selected socio-demographic characteristics of customers. In Marketing Identity. Metaverse is the new Universe : Conference proceedings from the international scientific conference. 1. vyd. Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2023, s. 416-426. ISBN 978-80-572-0415-2. WOS:001233570600042.
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