| Ohlas: | [3] 2019. NASTIŠIN, Ľ., FEDORKO, R. Brand building as an important success factor in business in terms of the traditional e-commerce market: case study of the top 100 most valuable brands of 2019. In Vision 2025 : education excellence and management of innovations through sustainable economic competitive advantage : proceedings of the 34th international business information management association conference. Madrid : International business information management association, 2019, s. 11996. ISBN 978-0-9998551-3-3. |