PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2013062813130256 |
|---|---|
| Kategória: | ADE |
| Autor: | Birknerová Zuzana (34%) |
| Autor: | Bačík Radovan (33%) |
| Autor: | Gburová Jaroslava (33%) |
| Názov: | The effectiveness of advertising in relation to the personality of the costumer [print, elektronický dokument] |
| Zdroj: | Journal of Finance and Economics [print] |
| Lokácia: | Roč. 1, č. 2 (2013), s. 17-21 |
| ISSN: | 2328-7284. - ISSN 2328-7276 |
| URL: | http://www.sciepub.com/JFE/content/1/2#.Uc1xgNihQYt |
| Ohlas: | [1] 2014. CLARK, L., CALLI, L. Personality types and Facebook advertising: an exploratory study. In Journal of direct, data and digital marketing practice, ISSN 1746-0174. 2014, vol. 15, no. 4, s. 327-336. |
| Ohlas: | [1] 2014. BHRADWAJ, S., SAINI, M.K., ATREY, P.K. et al. Personalized ambient environments using multiple social networks. In IEEE International conference on multimedia and Expo : proceedings, ISSN 1945-7871. Los Alamitos : IEEE Computer Society, 2014. ISBN 978-147994717-1. |
| Ohlas: | [1] 2016. BHARDWAJ, S., ATREY, P.K., SAINI, M.K. et al. Personality assessment using multiple online social networks. In Multimedia tools and applications, ISSN 1380-7501. 2016, vol. 75, no. 21, s. 13237-13269. |
| Ohlas: | [1] 2017. THILAKARATNE, M., WEERASINGHE, R., PERERA, S. Knowledge-driven approach to predict personality traits by leveraging social media data. In IEEE/WIC/ACM International conference on web intelligence. Danvers : IEEE, 2017, s. 288-295. ISBN 978-150904470-2. |
| Ohlas: | [3] 2020. PAZ, Jorge, MORENO, Kléver. Effectividad de las estrategias publicitarias en las pymes: un análisis de revisón de literatura. In Universidad, ciencia y tecnología [onlinie], ISSN 242-3401. 2020 [cit. 2020-04-30], vol. 24, no. 98, s. 61. Dostupný na internete <https://www.uctunexpo.autanabooks.com/index.php/uct/article/view/282/496> |
| Oblasť výskumu: | 080 |
