PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2012030510435280 |
|---|---|
| Kategória: | AFC |
| Autor: | Štefko Róbert (34%) |
| Autor: | Gburová Jaroslava (33%) |
| Autor: | Jurková Jana (33%) |
| Názov: | Some aspects of pricing strategies in marketing of the branches of chain stores in Slovak Republic [elektronický dokument] |
| Zdroj: | Global Trends in Finance : 1st International on-line Conference |
| Vydavateľské údaje: | [Craiova] : Association for Sustainable Education Research and Science - ASERS Publishing, 2011 |
| Lokácia: | s. 82-88 |
| ISBN: | 9786069238684 |
| URL: | http://asers.eu/conferences/gtf_2011/on-line-session.html |
| Ohlas: | [4] 2011. HREHOVÁ, D., TEPLICKÁ, K. Pricing strategies and the influenc of price fairness on customer satisfaction. In Euro, prices and price perception in Slovak republic during the global financial crisis : research papers from the grant VEGA No. 1/0876/10 "Research of sellers marketing price strategies in Slovak republic and perception of euro value and inflation in Slovak republic during the world financial crisis in various social classes" [CD-ROM]. Prešov : Department of marketing and international trade, Faculty of management, University of Prešov in Prešov, 2011. ISBN 978-80-555-0496-4. |
