ID záznamu: | 93464 |
Kategória: | ADM |
Autor: | Bačík Radovan (20%) |
Autor: | Fedorko Richard (20%) |
Autor: | Rigelský Martin (20%) |
Autor: | Sroka Mariusz (20%) |
Autor: | Turáková Alexandra (20%) |
Názov: | Perceiving the advertising in gender-generational characteristics [elektronický dokument] |
Zdroj: | Polish Journal of Management Studies [print, elektronický dokument] |
Lokácia: | Roč. 18, č. 1. - Czestochowa, (2018), s. 44-57 |
ISSN: | 2081-7452 |
URL: | https://pjms.zim.pcz.pl/resources/html/article/details?id=183835 |
Ohlas: | [3] 2020. AHLLUWALIA, Sarika, SINGH, Seema. Consumers' demographics as predictors of their perception of online advertising: are they still relevant in the e-landscape?. In Global business review : elektronický dokument, print, ISSN 0972-1509; 0973-0664. 2020. Dostupný na internete <https://journals.sagepub.com/doi/10.1177/0972150919897429> |
Ohlas: | [1] 2019. GAJANOVÁ, Ľubica, NADÁNYIOVÁ, Margaréta, KLIEŠTIKOVÁ, Jana et al. The potential of using bluetooth-based system as a part of proximity marketing in the Slovak Republic. In Marketing and Management of Innovations : print, elektronický dokument, ISSN 2227-6718; 2218-4511. Sumy, 2019, č. 2, s. 239-252. WOS CC. |
Ohlas: | [1] 2020. WIELKI, Janusz. Analysis of the role of digital influencers and their impact on the functioning of the contemporary on-line promotional system and its sustainable development. In Sustainability : elektronický dokument, ISSN 2071-1050. Bazilej, 2020, Roč. 12, č. 17. SCO. |
Ohlas: | [3] 2020. MURA, Ladislav. Innovations and marketing management of family businesses: results of empirical study. In International Journal of Entrepreneurial Knowledge : print, elektronický dokument, ISSN 2336-2952; 2336-2960. Ostrava, 2020, Roč. 8, č. 2, s. 56-66. |
Ohlas: | [1] 2021. RUS-ARIAS, Enrique, PALOS-SANCHEZ, Pedro R., REYES-MENENDEZ, Ana. The influence of sociological variables on users’ feelings about programmatic advertising and the use of ad-blockers. In Informatics : elektronický dokument, ISSN 2227-9709. Basel, 2021, Roč. 8, č. 1, s. 1-14. SCO ; WOS CC. |
Oblasť výskumu: | 080 |