Katalóg evidencie publikačnej činnosti PU

ID záznamu:	83137
Kategória:	ADM
Autor:	Bačík Radovan (25%)
Autor:	Fedorko Richard (25%)
Autor:	Nastišin Ľudovít (25%)
Autor:	Gavurová Beáta (25%)
Názov:	Factors of communication mix on social media and their role in forming customer experience and brand image [print]
Zdroj:	Management & marketing [print, elektronický dokument] : challenges for the knowledge society
Lokácia:	Roč. 13, č. 3. - Bukurešť, (2018), s. 1108-1118
ISSN:	1842-0206. - ISSN 2069-8887
Ohlas:	[3] 2020. DEWI, Alice Cynthia, RAHMAT SYAH, Tantri Yanuar, KUSUMAPRADJA, Rokiah. The impact of social media brand communication and word-of-mouth over brand image and brand equity. In Journal of multidisciplinary academic : print, elektronický dokument, ISSN 2541-0369; 2613-988X. Jakarta, 2020, Roč. 4, č. 5, s. 276-282. Dostupný na internete <http://www.kemalapublisher.com/index.php/JoMA/article/view/488>
Ohlas:	[1] 2021. RAMDAN, Asep Muhamad. The effect of uniqueness and student's experience in improving university image: empirical study at private universities in Indonesia. In Management science letters : print, elektronický dokument, ISSN 1923-9335; 1923-9343. North Vancouver, 2021, Roč. 11, č. 2, s. 357-364. Dostupný na internete <http://www.growingscience.com/msl/Vol11/msl_2020_337.pdf>
Ohlas:	[1] 2021. KHODABANDEH, A., LINDH, C. The importance of brands, commitment, and influencers on purchase intent in the context of online relationships. In Australasian marketing journal, ISSN 1441-3582. 2021, vol. 29, no. 2, s. 177-186.
Ohlas:	[1] 2022. DUŠEK, R., SAGAPOVA, N. Instagram use among Czech young generation during Covid-19 lockdown period with restricted travel and services. In Journal of tourism and services, ISSN 1804-5650. 2022, roč. 13, č. 24, s. 150-163. SCOPUS;WOS:000826359900001.
Ohlas:	[1] 2023. STIEHLER-MULDER, B.E. The impact of user-generated fake news on brand equity: Moderating mechanisms of brand attitude and corporate reputation. In International journal of internet marketing and advertising, ISSN 1477-5212. 2023, roč. 19, č. 1-2, s. 146-171. SCOPUS; WOS:001045398400008.
Ohlas:	[3] 2023. PRAWIRA, J., COKKI. Determinan loyalitas pelanggan tokopedia di Jakarta. In Journal manajerial dan Kewirausahaan [online], ISSN 2657-0025. 2023 [cit. 2023-11-28], roč. 05, č. 03, s. 639, 640, 645. Dostupný na internete <https://journal.untar.ac.id/index.php/JMDK/article/view/25369/15159>
Oblasť výskumu:	080