ID záznamu: | 75464 |
Kategória: | ADM |
Autor: | Gavurová Beáta (25%) |
Autor: | Bačík Radovan (25%) |
Autor: | Fedorko Richard (25%) |
Autor: | Rigelský Martin (25%) |
Názov: | Analytical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia [elektronický dokument] |
Zdroj: | Marketing and Management of Innovations [print, elektronický dokument] |
Lokácia: | Roč. 9, č. 2. - Sumy, (2018), s. 186-200 |
ISSN: | 2227-6718. - ISSN 2218-4511 |
URL: | http://mmi.fem.sumdu.edu.ua/sites/default/files/_A15-02-2018_Gavurova.pdf |
Ohlas: | [1] 2019. MURA, L., GONTKOVICOVA, B., DULOVA SPISAKOVA, E. et al. Position of employee benefits in remuneration structure. In Transformations in business & economics, ISSN 1648-4460. 2019, vol. 18, no. 2, s. 171. |
Ohlas: | [1] 2021. CHEREPANOV, Vitalii, POPOV, Evgeny, SIMONOVA, Victoria. Bionic organization as a stage of production enterprise development in a digital transformation process. In Wadim Strielkowski: 1st Conference on Traditional and Renewable Energy Sources: Perspectives and Paradigms for the 21st Century : elektronický dokument. 1. vyd. Édition Diffusion Presse Sciences, 2021, s. 1-7. |
Ohlas: | [2] 2018. HORVÁTH, Jakub, OLEÁROVÁ, Mária. Analytical view of the consumer behaviour of Slovak customers in the online environment. In Ľudmila Čábyová, Rudolf Rybanský, Zuzana Bezáková: Marketing Identity : print, ISSN 1339-5726. 1. vyd. Trnava : Fakulta masmediálnej komunikácie, 2018, 332-340. ISBN 978-80-8105-984-1. |
Ohlas: | [1] 2020. KOLIADENKO, S., GOLUBKOVA, BABACHENKO, M. et al. Development and use of it solutions in logistics. In Financial and credit activity: problems of theory and practice : print, elektronický dokument, ISSN 2310-8770; 2306-4994. Ľvov, 2020, Roč. 3, č. 34, 230-236. WOS CC. |
Ohlas: | [1] 2020. BALAZIUK, O., SYSOIEVA, PILYAVETS. Control and accounting aspects of introducing agile-methodology for software development projects. In Financial and credit activity: problems of theory and practice : print, elektronický dokument, ISSN 2310-8770; 2306-4994. Ľvov, 2020, Roč. 3, č. 34, 92-100. WOS CC. |
Ohlas: | [1] 2020. KLJUČNIKOV, Aleksandr, CIVELEK, Mehmet, KRAJČÍK, Vladimír et al. Innovative regional development of the structurally disadvantaged industrial region by means of the local currency. In Acta Montanistica Slovaca : print, elektronický dokument, ISSN 1335-1788; 1339-3103. Košice, 2020, Roč. 25, č. 2, 224-235. Dostupný na internete <https://actamont.tuke.sk/pdf/2020/n2/9kljucnikov.pdf> |
Ohlas: | [3] 2021. AL ADWAN, Ahmad . Analyzing the role and ethics of online marketing for better business performance a review on trends and future directions. In Journal of legal, ethical and regulatory ssues, ISSN 1544-0036. 2021, vol. 24, sp. no. 1. |
Ohlas: | [3] 2022. PUICA, Elena. IT solutions in supply chain management and their efficiency. In Journal of software & systems development [online], ISSN 2166-0824. 2022 [cit. 2022-10-14], s. 14. Dostupný na internete <https://ibimapublishing.com/articles/JSSD/2022/785575/> |
Oblasť výskumu: | 080 |