PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | 67337 |
|---|---|
| Kategória: | ADM |
| Autor: | Gavurová Beáta (25%) |
| Autor: | Bačík Radovan (25%) |
| Autor: | Fedorko Richard (25%) |
| Autor: | Nastišin Ľudovít (25%) |
| Názov: | The customer's brand experience in the light of selected performance indicators in the social media environment [elektronický dokument] |
| Zdroj: | Journal of competitiveness [print, elektronický dokument] : the scientific periodical published by the Faculty of Management and Economics of Tomas Bata University in Zlín |
| Lokácia: | Roč. 10, č. 2. - Zlín, (2018), s. 72-84 |
| ISSN: | 1804-171X. - ISSN 1804-1728 |
| URL: | http://www.cjournal.cz/files/286.pdf |
| Ohlas: | [2] 2018. OLEAROVÁ, M., HORVATH, J. The problem of using mobile devices for purchasing products in the online environment. In Marketing identitiy : digital mirrors, ISSN 1339-5726. 2018, s. 470. ISBN 978-80-8105-985-8. |
| Ohlas: | [3] 2020. VRTAŇA, Dávid, KRIŽANOVÁ, Anna, KOLENČÍK, Juraj. The importance of well-targeted marketing on selected brands. In Khalid Hammes, Mustapha Machrafi, Vladimi Huzjan: Economic and social development : elektronický dokument, ISSN 1849-7535. 1. vyd. Varazdin : Varazdin Development and Entrepreneurship Agency, 2020, s. 554-561. Dostupný na internete <https://www.esd-conference.com/upload/book_of_proceedings/Book_of_Proceedings_esdRabat2020_Online.pdf> |
| Ohlas: | [3] 2021. OLEXOVÁ, Veronika, CHLEBÍKOVÁ, Darina. Tools of product policy as part of business marketing in the conditions of globalization. In Tomáš Klieštik: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020 : elektronický dokument. 1. vyd. Les Ulis : Édition Diffusion Presse Sciences, 2021, s. 1-8. Dostupný na internete <https://www.researchgate.net/publication/348460703_Tools_of_product_policy_as_part_of_business_marketing_in_the_conditions_of_globalization> |
| Ohlas: | [1] 2018. BEJTKOVSKÝ, Jiří, RÓZSA, Zoltán, MULYANINNGSIH, Hendrati Dwi. A phenomenon of digitalization and E-recruitment in business environment. In Polish Journal of Management Studies : print, elektronický dokument, ISSN 2081-7452. Czestochowa, 2018, Roč. 18, č. 1, s. 58-68. SCOPUS ; WOS CC. |
| Ohlas: | [1] 2019. GREBOSZ-KRAWCZYK, Magdalena. Attitudes of young consumers towards international nostalgic brands - the comparative study. In Economics & Sociology : print, elektronický dokument, ISSN 2071-789X; 2306-3459. Szczecin, 2019, Roč. 12, č. 3, 181-191. |
| Ohlas: | [1] 2019. CHANKOSON, Thitinan, THABHIRANRAK, Thanasuwit. The moderating role of brand awareness between the relationship of emotional attachment, brand relationship and positive word of mouth. In Polish Journal of Management Studies : print, elektronický dokument, ISSN 2081-7452. Czestochowa, 2019, Roč. 20, č. 1, s. 129-138. SCOPUS. |
| Ohlas: | [1] 2020. COELHO, António, SAMPAIO, Ana, RODRIGUES, Pedro. The influence of brand experience in city marketing. In Smart Innovation, Systems and Technologies : print, ISSN 2190-3018; 2190-3026. Cham, 2020, Roč. 167, s. 242-252. SCO. |
| Ohlas: | [2] 2018. HORVÁTH, Jakub, RIGELSKÝ, Martin, OLEÁROVÁ, Mária. Analysing the preferences in customer behaviour of a new generation of customers through smartphones in the social media environment. In Ľudmila Čábyová, Rudolf Rybanský, Zuzana Bezáková: Marketing Identity : print, ISSN 1339-5726. 1. vyd. Trnava : Fakulta masmediálnej komunikácie, 2018, s. 341-347. ISBN 978-80-8105-984-1. |
| Ohlas: | [1] 2018. MURA, Ladislav, KAJZAR, Patrik. Entrepreneurship in tourism sector in Central European country: Hospitality trends in the Czech Republic in 2007 - 2016. In Journal of environmental management and tourism : elektronický dokument, ISSN 2068-7729. Craiova, 2018, Roč. 9, č. 6, s. 1351-1360. Dostupný na internete <https://journals.aserspublishing.eu/jemt/article/view/2682> |
| Ohlas: | [1] 2020. BEJTKOVSKÝ, Jiří. Social media platforms as HR marketing tool in selected healthcare service providers. In Marketing and Management of Innovations : print, elektronický dokument, ISSN 2227-6718; 2218-4511. Sumy, 2020, č. 1, s. 294-302. WOS CC. |
| Ohlas: | [3] 2020. GHIMIRE, Rudra Prasad. Scientific enquiry into the flat social media innovation based modeling of flat social entrepreneurship for economic and non-economic opportunities. In ACCESS journal : elektronický dokument, ISSN 2683-1007. 2020, Roč. 1, č. 1, s. 31-38. Dostupný na internete <https://journal.access-bg.org/issue-1-1-2020/scientific-enquiry-into-flat-social-media-innovation-based-modeling-social-entrepreneurship> |
| Ohlas: | [3] 2020. BAHARI, Afandy, RAHMAN MUS, Abdul, MURSALIM. Perceived ease, benefits and perceived enjoyment of e-invoice user interests. In Point of View Research Accounting and Auditing : elektronický dokument, ISSN 2722-7820. 2020, Roč. 1, č. 3, s. 33-42. Dostupný na internete <http://journal.accountingpointofview.id/index.php/povraa/article/view/28> |
| Ohlas: | [1] 2020. KAPOOR, Sunaina. On the relationship between brand scandal and consumer attitudes: a literature review and research agenda. In International journal of consumer studies : elektronický dokument, ISSN 1470-6431. New Jersey, 2020, č. 11, s. 1-68. Dostupný na internete <https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12633> |
| Ohlas: | [1] 2020. QUYEN PHU THI PHAN, NHAT TAN PHAM, NGUYEN, Lien H. L. How to drive brand engagement and ewom intention in social commerce: a competitive strategy for the emerging market. In Journal of competitiveness : print, elektronický dokument, ISSN 1804-171X; 1804-1728. Zlín, 2020, Roč. 12, č. 3, 136-155. |
| Ohlas: | [1] 2020. ANDRONICEANU, Armenia, GEORGESCU, Irina, KINNUNEN, Jani. The key role of social media in identifying consumer opinions for building sustainable competitive advantages. In Gabriele Meiselwitz: Social computing and social media : print, elektronický dokument, ISSN 0302-9743; 1611-3349. Švajčiarsko : Springer Nature, 2020, s. 261-277. ISBN 978-3-030-49575-6; 978-3-030-49576-3. |
| Ohlas: | [3] 2020. PAUROVÁ, Veronika, GREGOVÁ, Elena. Importance and process of marketing environment analysis as strategic analysis tool of business. In Advances in Economics, Business and Management Research : elektronický dokument, ISSN 2352-5428. Paríž, 2020, Roč. 159, s. 720-723. |
| Ohlas: | [3] 2020. VRTAŇA, Dávid, KRIŽANOVÁ, Anna. Nintendo’s strategic recommendations based on selected analyses. In [bez zostavovateľa]: Proceedings of the fifth international conference on Economic and business management (FEBM 2020) : elektronický dokument. 1. vyd. Dordrecht : Atlantis Press, 2020, s. 552-556. ISBN 978-94-6239-296-0. Dostupný na internete <https://www.atlantis-press.com/proceedings/febm-20/125948461> |
| Ohlas: | [3] 2021. TIWARI, Mohit, TIWARI, Tripti. Role of social networking in promoting entrepreneurship: a theoretical perspective. In Psychology and Education : print, ISSN 0033-3077. Sv. Tomáš, 2021, Roč. 58, č. 2, s. 9149-9154. Dostupný na internete <http://psychologyandeducation.net/pae/index.php/pae/article/view/3618> |
| Ohlas: | [3] 2021. KHOSHBIN, Saeid Reza. Investigating the effect of the relationship between brand visual identities, focus on employees and customers and brand personality on organizational commitment. In Journal of contemporary issues in business and government : print, elektronický dokument, ISSN 1323-6903; 2204-1990. Hawthorn, 2021, Roč. 27, č. 3. |
| Ohlas: | [1] 2018. MICHALSKI, Grzegorz. The relationship between debt and equity in social economy organizations – Polish case. In Josef Nešleha, Filip Hampl, Miroslav Svoboda: European financial systems 2018 : print, elektronický dokument. 1. vyd. Brno : Masarykova univerzita, 2018, s. 410-419. ISBN 978-80-210-8980-8; 978-80-210-8981-5. WOS CC. |
| Ohlas: | [1] 2018. OLEÁROVÁ, Mária, HORVÁTH, Jakub. The problem of using mobile devices for purchasing products in the online environment. In Ľudmila Čábyová, Rudolf Rybanský, Zuzana Bezáková: Marketing Identity : print, ISSN 1339-5726. 1. vyd. Trnava : Fakulta masmediálnej komunikácie, 2018, s. 461-472. ISBN 978-80-8105-984-1. |
| Ohlas: | [1] 2019. AHMED, Rizwan, VVEINHARDT, Jolita, STREIMIKIENE, Dalia et al. Application of the theory of planned behaviour model for examining customers' intentions towards Islamic hire purchase financing. In Engineering Economics : print, elektronický dokument, ISSN 1392-2785; 2029-5839. Kaunas, 2019, Roč. 30, č. 2, s. 236-245. |
| Ohlas: | [2] 2019. HORVÁTH, Jakub, OLEÁROVÁ, Mária. Analysis of global consumer preferences in the e-commerce process. In Zuzana Bučková, Lenka Rusňáková, Martin Solík: Megatrends and Media : elektronický dokument. 1. vyd. Trnava : Fakulta masmediálnej komunikácie, 2019, s. 569-578. ISBN 978-80-572-0015-4. |
| Ohlas: | [1] 2020. WORIMEGBE, Powel Maxwell, WORIMEGBE, Temitope Mariam, ABIOLA-OKE, Elizabeth. Gamification and customers experience in the hospitality industry. In Journal of tourism and services : print, elektronický dokument, ISSN 1804-5650. Praha, 2020, Roč. 11, č. 21, s. 71-87. |
| Ohlas: | [1] 2018. VALÁŠKOVÁ, Katarína, KLIEŠTIKOVÁ, Jana, KRIŽANOVÁ, Anna. Consumer perceptions of private label products. In Journal of competitiveness : print, elektronický dokument, ISSN 1804-171X; 1804-1728. Zlín, 2018, Roč. 10, č. 3, s. 149-163. |
| Ohlas: | [1] 2019. MITRÍKOVÁ, Jana, MADZIKOVÁ, Alena, KAŠČÁKOVÁ, Zuzana et al. Spending leisure time of teenegers at the Aupark shopping center in Košice (Slovak Republic). In Khalid S. Soliman, Joshua Chukwuere, Lukasz Wróblewski: Education excellence and innovation management through Vision 2020 : elektronický dokument. 1. vyd. Norristown : International business information management association, 2019, s. 2154-2164. ISBN 978-0-9998551-2-6. |
| Ohlas: | [1] 2021. VELČOVSKÁ, Šárka, RAFN LARSEN, Fridrik. The impact of brand on consumer preferences of milk in online purchases: conjoint analysis approach. In Acta Universitatis agriculturae et silviculturae Mendelianae Brunensis : print, elektronický dokument, ISSN 1211-8516; 2464-8310. Brno, 2021, Roč. 69, č. 3, s. 345-356. |
| Ohlas: | [3] 2020. PAUROVÁ, Veronika, GREGOVÁ, Elena. Importance and process of marketing environment analysis as strategic analysis tool of business. In [bez zostavovateľa]: Proceedings of the fifth international conference on Economic and business management (FEBM 2020) : elektronický dokument. 1. vyd. Dordrecht : Atlantis Press, 2020, s. 720-723. ISBN 978-94-6239-296-0. |
| Ohlas: | [1] 2021. CHEN, Xiang, QASIM, Haroon. Does E-Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer-based brand equity and love. In Journal of consumer behaviour : print, elektronický dokument, ISSN 1472-0817; 1479-1838. Hoboken, 2021, Roč. 20, č. 5, 1065-1077. |
| Ohlas: | [1] 2021. STREIMIKIENE, Dalia, MIKALAUSKIENE, Asta, STURIENE, Urte et al. The impact of social media on sales promotion in entertainment companies. In E + M. Ekonomie a management : print, elektronický dokument, ISSN 1212-3609; 2336-5064. Liberec, 2021, Roč. 24, č. 2, s. 189-206. |
| Ohlas: | [3] 2020. KICOVÁ, Eva. Marketing instrumentarium of non - profit organizations. In Pavel Novgorodov, Matija Maric, Luka Burilovic: Economic and social development : elektronický dokument, ISSN 1849-7535. 1. vyd. Varaždin : Varazdin Development and Entrepreneurship Agency, 2020, s. 126-134. Dostupný na internete <https://www.esd-conference.com/upload/book_of_proceedings/Book_of_Proceedings_esdNovosibirsk2020_Online.pdf> |
| Ohlas: | [3] 2020. JURÍČKOVÁ, Veronika, GREGOVÁ, Elena. Earnings management and it's efect on behavior of investors. In Pavel Novgorodov, Matija Maric, Luka Burilovic: Economic and social development : elektronický dokument, ISSN 1849-7535. 1. vyd. Varaždin : Varazdin Development and Entrepreneurship Agency, 2020, s. 246-252. Dostupný na internete <https://www.esd-conference.com/upload/book_of_proceedings/Book_of_Proceedings_esdNovosibirsk2020_Online.pdf> |
| Ohlas: | [1] 2022. ZHANG, X.U., ZHU, H., HWANG, Y. et al. Sharing or not: psychological motivations of brand rumors spread and the stop solutions. In Frontiers in psychology, ISSN 1664-1078. 2022, vol. 13, art. no. 830002. SCOPUS. |
| Ohlas: | [1] 2022. LI, P., CHO, H., QIN, Y. (In)consistency matters: An account of understanding the perception of inconsistent expressions on social media. In Frontiers in psychology, ISSN 1664-1078. 2022, roč. 13, art. no. 885498. SCOPUS;WOS:000843074400001. |
| Ohlas: | [1] 2023. HARUN, M.F., FADLY, F.V.A.M., ABDULLAH, N.N.N. et al. The effects of religiosity in ads toward brand image. In Jurnal komunikasi-Malaysian journal of communication, ISSN 2289-151X. 2023, roč. 39, č. 2, s. 121, 133. WOS:001052670300007; SCOPUS. |
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| Oblasť výskumu: | 080 |
