PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2017072711534994 |
|---|---|
| Kategória: | AFC |
| Autor: | Bačík Radovan (34%) |
| Autor: | Nastišin Ľudovít (33%) |
| Autor: | Gavurová Beáta (33%) |
| Názov: | The role of social media in the light of building a strong online brand awareness |
| Zdroj: | Innovation management, entrepreneurship and sustainability [elektronický zdroj] : proceedings of the 5th international conference |
| Vydavateľské údaje: | Praha : Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica, 2017 |
| Lokácia: | online, s. 38-47 |
| ISBN: | 978-80-245-2216-6 |
| URL: | http://imes.vse.cz/wp-content/uploads/2015/08/Conference_Proceedings_IMES_2017.pdf |
| Ohlas: | [2] 2018. OLEAROVÁ, M., HORVAT, J., RIGELSKÝ, M. Analytical view of the change in the consumer behaviour of the millennials generation. In Marketing identity : digital mirrors, ISSN 1339-5726. 2018, s. 473-483. ISBN 978-80-8105-985-8. |
| Ohlas: | [2] 2018. HORVATH, J., RIGELSKÝ, M., OLEAROVA, M. Analysing the preferences in customer behaviour of a new generation of customers through smartphones in the social media environment. In Marketing identity: digitals mirrors, PT I, ISSN 1339-5726. 2018, s. 341-348. ISBN 978-80-8105-985-8. |
| Ohlas: | [1] 2020. KLJUČNIKOV, A., CIVELEK, M., KRAJČÍK, V. et al. Innovative regional development of the structurally disadvantaged industrial region by means of the local currency. In Acta Montanistica Slovaca, ISSN 1335-1788. 2020, vol. 25, no. 2, s. 224-235. |
| Oblasť výskumu: | 060 |
| Oblasť výskumu: | 080 |
