PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2017022714244089 |
|---|---|
| Kategória: | AFC |
| Autor: | Štefko Róbert (34%) |
| Autor: | Gburová Jaroslava (33%) |
| Autor: | Matušíková Daniela (33%) |
| Názov: | Analysis of the use of marketing communication in the nonprofit sector in Slovak republic |
| Zdroj: | Vision 2020: innovation management, development sustainability and competitive economic growth [elektronický zdroj] : proceedings of the 28th international business information management association conference, 9-10 november 2016, Seville, Spain |
| Vydavateľské údaje: | Norristown : International business information management association, 2016 |
| Lokácia: | USB kľúč, s. 2992-2998 |
| ISBN: | 978-0-9860419-8-3 |
| Ohlas: | [1] 2018. SULASTINI, FEDORKO, I., BAČÍK, R. et al. An analysis of online consumer shopping behaviour. In Polish journal of management studies, ISSN 2081-7452. 2018, vol. 18, no. 2, s. 338-349. |
| Oblasť výskumu: | 080 |
