Katalóg evidencie publikačnej činnosti PU

ID záznamu:	PU.Prešov.2016022410413895
Kategória:	ADM
Autor:	Bačík Radovan (34%)
Autor:	Gavurová Beáta (33%)
Autor:	Fedorko Igor (33%)
Názov:	The analysis of the impact of selected marketing communication factors on the online consumer behavior [print, elektronický dokument]
Zdroj:	Journal of Applied Economic Sciences [print, elektronický dokument]
Lokácia:	Roč. 10, č. 7. - Craiova, (2015), s. 1-3
ISSN:	2393-5162. - ISSN 1843-6110
URL:	http://cesmaa.eu/journals/jaes/files/7(37)%20Winter%202015%20JAES%20online.pdf
Ohlas:	[1] 2016. JANKE, F., PACKOVA, M. Effect of competition among suppliers on public procurement efficiency. In Economic Annals-XXI, ISSN 1728-6220. 2016, vol. 159, no. 5-6, s. 38-42.
Ohlas:	[1] 2017. TAHAL, R., FORMÁNEK, T., MOHELSKÁ, H. Loyalty programs and personal data sharing preferences in the Czech Republic. In E+M. Ekonomie a Management=Economics and Management , ISSN 1212-3609. 2017, vol. 20, no. 1, s. 187-199.
Ohlas:	[1] 2017. BUCKO, J., KAKALEJČÍK, L., FERENCOVÁ, M. The internet and its use in pre-purchase stage in Europe and Asia – Management of marketing efforts. In Polish journal of management studies, ISSN 2081-7452. 2017, vol. 15, no. 2, s. 16-26.
Ohlas:	[1] 2017. BENDA-PROKEINOVÁ, R., DONEŠ, K., MURA, L. Engel´s approach as a tool for estimating consumer behaviour. In Ekonomie a Management, ISSN 1212-3609. 2017, vol. 20, no. 2, s. 15-29.
Ohlas:	[1] 2017. GAVUROVA, B., VIRGLEROVA, Z., JANKE, F. Trust and a Sustainability of the macroeconomic growth Insights from dynamic perspective. In Journal of security and sustainability issues, ISSN 2029-7017. 2017, vol. 6, no. 4, s. 637-648.
Ohlas:	[1] 2018. VALENTEOVÁ, K., ČUKANOVÁ, M., STEINHAUSER, D. et al. Impact of institutional enviroment on the existence of fast-growing business in time of economic disturbances. In Scientific papers of the University of Pardubice, ISSN 1211-555X. 2018, vol. 26, no. 43, s. 256-267.
Ohlas:	[3] 2019. WONGTADA, Nittaya. Subliminal persuasion on a consumer`s cognitive process: a review. In Journal of applied economic sciences [online], ISSN 2393-5162. 2019 [cit. 2019-12-19], vol. 14, no. 3, s. 813. Dostupný na internete <http://cesmaa.org/Docs/JAES-Volume-XIV-Issue-365-Fall-2019.pdf>
Ohlas:	[3] 2016. JANKE, Frantisek. The link between trust and prosperity. In Journal of applied economic sciences (JAES), ISSN 2393-5162. 2016, vol. 11, no. 45, s. 1311-1313.
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