Katalóg evidencie publikačnej činnosti PU

ID záznamu:	PU.Prešov.2016011113592558
Kategória:	AFC
Autor:	Štefko Róbert (34%)
Autor:	Fedorko Richard (33%)
Autor:	Bačík Radovan (33%)
Názov:	The role of e-marketing tools in constructing the image of a higher education institution [elektronický dokument]
Zdroj:	Procedia - social and behavioral sciences [elektronický dokument]
Lokácia:	č. 175. - Amsterdam : Elsevier, (2015), s. 431-438
ISSN:	1877-0428
URL:	http://www.sciencedirect.com/science/article/pii/S187704281501280X
Ohlas:	[1] 2016. FRANKOVSKÝ, M., BIRKNEROVÁ, Z., ZBIHLEJOVÁ, L. Assessment of occurrence predictors of cognitive distortions in managerial decisions. In Polish journal of management studies, ISSN 2081-7452. 2016, vol. 14, no. 2, s. 61-70.
Ohlas:	[4] 2016. BIRKNEROVÁ, Z., KOVAĽOVÁ, J. Posudzovanie vybraných determinantov nákupného správania z hľadiska rodu. In Journal of global science [online], ISSN 2453-756. 2016 [cit. 2017-04-04], vol. 1, no. 1, s. 8. Dostupný na internete <http://jogsc.com/pdf/2016/posudzovanie.pdf>
Ohlas:	[1] 2017. FRANKOVSKÝ, M., BIRKNEROVÁ, Z. Cognitive distortions in managerial work – Differences between male and female managers. In Polish journal of management studies, ISSN 2081-7452. 2017, vol. 15, no. 2, s. 47-57.
Ohlas:	[1] 2016. SHAFIEE, M.M., HAGHIGHIZADE, R., RAHIMZADEH, S. A comparative investigation of the impact of e-marketing competitive strategies on e-loyalty with focusing on Porter's model. In 10th international conference on e-commerce in developing countries: with focus on e-tourism. New York : IEEE, 2016. ISBN 978-1-5090-2172-7.
Ohlas:	[1] 2016. DOBELE, D., DEICMANE, I., JANMERE, L. Challenges with engineering education from marketing perspective. In 15th international scientific conference: engineering for rural development, ISSN 1691-3043. Lotyšsko : Latvia University of Agriculture, 2016, s. 1274-1279.
Ohlas:	[1] 2017. RAJNOHA, R., KORAUŠ, A., DOBROVIČ, J. Information systems for sustainable performance of organizations. In Journal of security and sustainability issues, ISSN 2029-7017. 2017, vol. 7, no. 1, s. 167-179.
Ohlas:	[1] 2017. ALMEIDA, F.L., SANTOS, J.D., MONTEIRO, J.A. A survey of innovation performance models and metrics. In Journal of applied economic sciences, ISSN 1843-6110. 2017, vol. 12, no. 6, s. 1732-1750.
Ohlas:	[1] 2018. D`ARMAS REGNAULT, M., ROBLES SALGUERO, R., CEDILLO FAJARDO, M. et al. Imagen institucional universitaria: Un estudio de caso en el contexto del Ecuador. In Espacios, ISSN 0798-1015. 2018, vol. 39, no. 5, art. no. 14.
Ohlas:	[1] 2018. SOEGOTO, E.S. Implementing Laravel framework website as brand image in higher-education institution. In IOP conference series: Materials science and engineering, ISSN 1757-8981. 2018, vol. 407, no. 1, art. no 012066.
Ohlas:	[1] 2018. VICTOR, V., NATHAN, R.J., GRABARA, J. et al. Price tracking behaviour in electronic commerce and the moderating role of fair price perception. In Polish journal of management studies, ISSN 2081-7452. 2018, vol. 18, no. 2, s. 439.
Ohlas:	[1] 2018. PENCARELLI, T., ŠKERHÁKOVÁ, V., ALI TAHA, V. et al. Factors determining italian online shoppers' preference of cash on delivery: empirical analysis. In Polish journal of management studies, ISSN 2081-7452. 2018, vol. 18, no. 2, s. 245-258.
Ohlas:	[1] 2018. ZBIHLEJOVÁ, L., FRANKOVSKÝ, M., BIRKNEROVÁ, Z. Leadership styles of managers from the perspective of gender. In International journal of organizational leadership, ISSN 1383-1103. 2018, vol. 7, no. 4, s. 340-347.
Ohlas:	[1] 2019. ZHEZHNYCH, P., DEMYDOV, I., BEREZKO, O. et al. Corporate culture influence on the HEI’s information image on the internet. In CEUR Workshop proceedings, ISSN 1613-0073. 2019, vol. 2392, s. 286-296.
Ohlas:	[3] 2019. DOGAN, N., BARUTCU, S. Eğitim kurumlarinda sosyal medya pazarlama algisi: Denizli İlinde bir arastirma. In Balkan and near eastern journal of social sciences [online], ISSN 2149-9314. 2019 [cit. 2019-12-17], vol. 5, no. 4, s. 94. Dostupný na internete <http://www.ibaness.org/bnejss/2019_05_04/10_Dogan_and_Barutcu.pdf>
Ohlas:	[3] 2019. GÓMEZ, José Antonio Martínez. Diseño y evaluación de un modelo de "marketing" y comunicación móviles para la captación y didelización de estudiantes en la Universidad CEU Cardenal Herrera. In COMLOC 2018 : el negocio publicitario en la sociedad digital [online]. Španielsko : Universitat Jaume I, 2019 [cit. 2020-01-21], s. 170. ISBN 978-84-17429-77-5. Dostupný na internete <https://dialnet.unirioja.es/servlet/articulo?codigo=6945644>
Ohlas:	[3] 2019. JADRIC, I., DLAČIC, J., RUŽIC, D. Internet marketing approaches in promotion of higher education institutions. In EMAN 2019 : 3rd international scientific conference, ISSN 2683-4510. Serbia : Association of Economists and managers of the Balkans, 2019, s. 190. ISBN 978-86-80194-19-6.
Ohlas:	[3] 2019. BARRAGAN, J.C., ESPUMA, T.G.M. La empleabilidad como elemento de marca en las instituciones de educación superior. In Daena : international journal of good conscience [online], ISSN 1870-557X. 2019 [cit. 2020-02-04], vol. 14, no. 2, s. 158. Dostupný na internete <http://www.daena-journal.org/>
Ohlas:	[3] 2020. JABBARI, Z., KASHEF, S.M., KESHKAR, S. Developing a model for the relationship between cultural factors and customer attraction in electronic marketing of the sports industry. In Sport science. 2020, vol. 13, no. 1, s. 49.
Ohlas:	[3] 2020. GUTIÉRREZ TORRES, A.D., MORENO HERNÁNDEZ, L.M. Correlación entre acciones de permanencia estudiantil y la resonancia de marca en una institución de educación superior=Correlation between student retention actions and brand resonance in a higher education institution. In Revista logos ciencia & technologia [online], ISSN 2145-549X. 2020 [cit. 2020-05-20], vol. 12, no. 1, s. 85-94. Dostupný na internete <https://dialnet.unirioja.es/servlet/articulo?codigo=7301273>
Ohlas:	[3] 2020. KSCHESNIAK, D., HARWARDT, M. Digitales marketing als strategischer erfolgsfaktor von hochschulen. In Führen und managen in der digitalen transformation [online]. Wiesbaden : Springer Gabler, 2020 [cit. 2020-06-01], s. 389-400. ISBN 978-3-658-28669-9. Dostupný na internete <https://link.springer.com/chapter/10.1007%2F978-3-658-28670-5_21>
Ohlas:	[1] 2017. WIYONO, B.B., RASYAD, Ach., BAFADAL, I. et al. Determinant factors of education marketing that encourage students' interest in choosing university. In International journal of applied business and economic research, ISSN 0972-7302. 2017, vol. 15, no. 15, s. 15-25.
Ohlas:	[3] 2019. INDRIANTI, N., RIZQULLAH, A. Penetuan strategi pengembangan website perguruan tinggi menggunakan quality function deployment. In Journal Ilmu komunikasi, ISSN 1693-3028. 2019, vol. 17, no. 2, s. 46.
Ohlas:	[3] 2020. VAZIRI GOHAR, H., ABDOLHOSEINI, R. Applying new technologies and digital marketing to engage audiences in education. In Journal of industrial technology development [online], ISSN 1735-336X. 2020 [cit. 2021-01-07], vol. 18, no. 41. Dostupný na internete <http://jtd.iranjournals.ir/issue_6389_6793.html?lang=en>
Ohlas:	[3] 2021. SANTOS, S., BRITO, C., BARRETO, A.M. To "like" or "not to like" : the relation among Facebook, brand attachment and loyalty in higher education institutions. In International conference on innovation and entrepreneurship in marketing and consumer behaviour 2021. [S.l. : s.n.], 2021, s. 242.
Ohlas:	[3] 2020. SUTEKI, M., SUMARTONO, DOMAI, T. Public relation management to improve open and distance higher education images through social media. In Wacana, ISSN 1411-0199. 2020, vol. 23, no. 3, s. 193.
Ohlas:	[3] 2021. ŠOTEK, M., ČIČMANCOVÁ, E. Non-formal education as a tool in higher education marketing communication. In CER Comparative European research 2021 [online]. London : Sciemcee publishing, 2021 [cit. 2021-05-17], s. 29. ISBN 978-1-9993071-7-2. Dostupný na internete <http://www.cer-sciemcee.com/previous-years>
Ohlas:	[3] 2021. SUTEKI, Mega. Manajemen hubungan masyarakat untuk meningkatkan citra pendidikan tinggi terbuka dan jarak jauh melalui media sosial di universitas terbuka. In jurnal Sikola: jurnal kajian pendidikan dan pembalajaran [online], ISSN 2715-1735. 2021 [cit. 2021-05-18], vol. 3, no. 2, s. 194. Dostupný na internete <http://sikola.ppj.unp.ac.id/index.php/sikola/article/view/91>
Ohlas:	[3] 2021. VUKIC, M., MILICEVIC, S., VUKIC, K. et al. Students’ perception and attitudes toward faculty image on social networks. In International journal of cognitive research in science, engineering and education [online], ISSN 2334-8496. 2021 [cit. 2021-06-02], vol. 9, no. 1, s. 73. Dostupný na internete <https://www.ijcrsee.com/index.php/ijcrsee/article/view/715>
Ohlas:	[3] 2021. KISIOLEK, Artur. Wybrane działania marketingowe w internecie na przykładzie szkół wyższych w Polsce i na Ukrainie. In Zaszyty Naukowe Politechniki Czestochowskiej Zarządzanie [online], ISSN 2083-1560. 2021 [cit. 2021-06-29], no. 41, s. 49. Dostupný na internete <https://wz.pcz.pl/znwz/files/z41/3_41.pdf>
Ohlas:	[3] 2020. JABBARI, Z., KASHEF, S.M., KESHKAR, S. Developing a model for the relationship between cultural factors and customer attraction in electronic marketing of the sports industry. In Sport science : international scientific journal of kinesiology, ISSN 1840-3670. 2020, vol. 13, no. 1, suppl. s. 49.
Ohlas:	[3] 2017. FADAEE, S., GHARIBI, H. The impact of internet marketing on perceived risk and customer trust in online shopping (case study: Digikala online store). In Journal of New Research Approaches in Management and Accounting, ISSN 2588-4573. 2017.
Ohlas:	[3] 2021. ANSARI, F., JOUDAN, M. Online marketing vs. offline marketing (advantages and disadvantages). In Journal of new research approaches in management and accounting, ISSN 2588-4573. 2021, no. 85 (7), s. 1-9.
Ohlas:	[1] 2021. BONDARENKO, Y., OHINOK, S., KISIOLEK, A. Interest in universities based on search queries on the internet. In Innovative marketing, ISSN 1814-2427. 2021, roč. 17, č. 3, s. 190. SCOPUS;WOS:000858577600015.
Ohlas:	[3] 2021. ŠOTEK, M., ČIČMANCOVÁ, E. Non-formal education as a tool in higher education marketing communication. In CER Comparative European research 2021 : proceedings : research track. London : Sciemcee publishing, 2021, s. 29. ISBN 978-1-9993071-7-2.
Ohlas:	[3] 2022. PUSPITA, R.E., THAKER, M.A.M.T. Netnography on finance research: the case of customer blackmail in Sharia bank. In Journal of accounting and strategic finance [online], ISSN 2614-6649. 2022 [cit. 2022-10-11], roč. 5, č. 1, s. 179-192. Dostupný na internete <http://jasf.upnjatim.ac.id/index.php/jasf/article/view/299/86>
Ohlas:	[3] 2022. CHERONO, B., XIAOGUANG, L. An impectus for African students' choice of China as a study destinationunder the Belt and Road background -a case study of Kenyan scholars. In IOSR Journal of humanities and social science [online], ISSN 2279-0837. 2022 [cit. 2022-10-12], roč. 27, č. 7, s. 66. Dostupný na internete <https://www.iosrjournals.org/iosr-jhss/papers/Vol.27-Issue7/Ser-1/F2707015666.pdf>
Ohlas:	[1] 2021. BONDARENKO, Y., OHINOK, S., KISIOLEK, A. et al. Interest in universities based on search queries on the internet. In Innovative marketing, ISSN 1814-2427. 2021, roč. 17, č. 3, s. 179-190. SCOPUS;WOS:000858577600015.
Ohlas:	[3] 2021. DAOUD, M.K., SAADON, M.S. The effect of mobile marketing on customer satisfaction the perspective of Jordanian commercial banks. In Turkish online journal of qualitative inquiry [online], ISSN 1309-6591. 2021 [cit. 2021-10-13], roč. 12, č. 6, s. 5944. Dostupný na internete <https://www.tojqi.net/index.php/journal/article/view/2635/1753>
Ohlas:	[1] 2022. ŠKERHÁKOVÁ, V., ALI TAHA, V., TIRPÁK, D. et al. Perception of corporate reputation in the era of digitization: case study of online shopping behavior on young consumers. In Sustainability, ISSN 2071-1050. 2022, roč. 14, č. 21, art. no. 14302. WOS:000882292500001.
Ohlas:	[3] 2022. LYSYTSIA, N., BYELIKOVA, Y. Development of marketing of educational services based on application of netiquette orinciples in distance learning. In Upravlinňa rozvitkom = Development management, ISSN 2413-9610. 2022, roč. 1, č. 1, s. 33.
Ohlas:	[1] 2023. ANTINESKUL, E., LEKOMTSEVA, A., REMNEVA, M. Transformation of event marketing in the educational environment. In Science and global challenges of the 21st century – innovations and technologies in interdisciplinary. Cham : Springer, 2023, s. 747. ISBN 978-3-031-28086-3. SCOPUS.
Ohlas:	[1] 2023. DAOUD, M.K., ALQUDAH, D., AL-QEED, M. et al. The relationship between mobile marketing and customer perceptions in Jordanian commercial banks: the electronic quality as a mediator variable. In International journal of membrane science and technology, ISSN 2410-1869. 2023, roč. 10, č. 2, s. 1360-1371. SCOPUS.
Ohlas:	[3] 2023. FATHATUL JANNAH, F.B., HIDAYATI, D., BADRUDIN, B. Marketing management of educational services in improving the image of Islamic boarding schools. In Al-Tanzim : jurnal manajemen pendidikan Islam [online], ISSN 2549-5720. 2023 [cit. 2024-03-12], roč. 7, č. 1, s. 66. Dostupný na internete <https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/4353>
Ohlas:	[1] 2024. ORGILÉS-AMORÓS, M., MORENO, F.R., PENAGOS-LONDONO, G.I. et al. Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities. In Journal of historical research in marketing, ISSN 1755-750X. 2024, roč. 16, č. 1, suppl. s. 48-70. WOS:001106201800001; SCOPUS.
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Ohlas:	[3] 2023. NASER AL-ZU, Khalid. The effect of e-marketing on the performance of small business enterprises. In International journal of business and management, ISSN 1833-3850. 2023, roč. 18, č. 1, s. 99.
Ohlas:	[1] 2024. FITRIA, R.N., TRIHANTOYO, S., WINDASARI et al. The role of principal's manajerial mindset in shaping educational marketing strategies: a case study of a private junior high school in Indonesia. In Edelweiss applied science and technology [online], ISSN 2576-8484. 2024 [cit. 2025-03-27], roč. 8, č. 6, s. 7589. SCOPUS. Dostupný na internete <https://learning-gate.com/index.php/2576-8484/article/view/3642>
Ohlas:	[3] 2023. BAHRAMI, M., ZANGANEH, M.Y. Investigating the effective factors on the application of internet marketing dimensions from the point of view of managers and employees of ramek diary products company. In Journal of knowledge studies, ISSN 2088-2754. 2023, roč. 16, č. 60, s. [22].
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