Katalóg evidencie publikačnej činnosti PU

ID záznamu:	PU.Prešov.2016011113592558
Kategória:	AFC
Autor:	Štefko Róbert (34%)
Autor:	Fedorko Richard (33%)
Autor:	Bačík Radovan (33%)
Názov:	The role of e-marketing tools in constructing the image of a higher education institution
Zdroj:	Procedia social and behavioral sciences [elektronický zdroj]
Lokácia:	Vol. 175 (2015), online, s. 431-438
ISSN:	1877-0428
URL:	http://www.sciencedirect.com/science/article/pii/S187704281501280X
Ohlas:	[1] 2016. FRANKOVSKÝ, M., BIRKNEROVÁ, Z., ZBIHLEJOVÁ, L. Assessment of occurrence predictors of cognitive distortions in managerial decisions. In Polish journal of management studies, ISSN 2081-7452. 2016, vol. 14, no. 2, s. 61-70.
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Ohlas:	[1] 2017. FRANKOVSKÝ, M., BIRKNEROVÁ, Z. Cognitive distortions in managerial work – Differences between male and female managers. In Polish journal of management studies, ISSN 2081-7452. 2017, vol. 15, no. 2, s. 47-57.
Ohlas:	[1] 2016. SHAFIEE, M.M., HAGHIGHIZADE, R., RAHIMZADEH, S. A comparative investigation of the impact of e-marketing competitive strategies on e-loyalty with focusing on Porter's model. In 10th international conference on e-commerce in developing countries: with focus on e-tourism. New York : IEEE, 2016. ISBN 978-1-5090-2172-7.
Ohlas:	[1] 2016. DOBELE, D., DEICMANE, I., JANMERE, L. Challenges with engineering education from marketing perspective. In 15th international scientific conference: engineering for rural development, ISSN 1691-3043. Lotyšsko : Latvia University of Agriculture, 2016, s. 1274-1279.
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Ohlas:	[1] 2018. D`ARMAS REGNAULT, M., ROBLES SALGUERO, R., CEDILLO FAJARDO, M. et al. Imagen institucional universitaria: Un estudio de caso en el contexto del Ecuador. In Espacios, ISSN 0798-1015. 2018, vol. 39, no. 5, art. no. 14.
Ohlas:	[1] 2018. SOEGOTO, E.S. Implementing Laravel framework website as brand image in higher-education institution. In IOP conference series: Materials science and engineering, ISSN 1757-8981. 2018, vol. 407, no. 1, art. no 012066.
Ohlas:	[1] 2018. VICTOR, V., NATHAN, R.J., GRABARA, J. et al. Price tracking behaviour in electronic commerce and the moderating role of fair price perception. In Polish journal of management studies, ISSN 2081-7452. 2018, vol. 18, no. 2, s. 439.
Ohlas:	[1] 2018. PENCARELLI, T., ŠKERHÁKOVÁ, V., ALI TAHA, V. et al. Factors determining italian online shoppers' preference of cash on delivery: empirical analysis. In Polish journal of management studies, ISSN 2081-7452. 2018, vol. 18, no. 2, s. 245-258.
Ohlas:	[1] 2018. ZBIHLEJOVÁ, L., FRANKOVSKÝ, M., BIRKNEROVÁ, Z. Leadership styles of managers from the perspective of gender. In International journal of organizational leadership, ISSN 1383-1103. 2018, vol. 7, no. 4, s. 340-347.
Ohlas:	[1] 2019. ZHEZHNYCH, P., DEMYDOV, I., BEREZKO, O. et al. Corporate culture influence on the HEI’s information image on the internet. In CEUR Workshop proceedings, ISSN 1613-0073. 2019, vol. 2392, s. 286-296.
Ohlas:	[3] 2019. DOGAN, N., BARUTCU, S. Eğitim kurumlarinda sosyal medya pazarlama algisi: Denizli İlinde bir arastirma. In Balkan and near eastern journal of social sciences [online], ISSN 2149-9314. 2019 [cit. 2019-12-17], vol. 5, no. 4, s. 94. Dostupný na internete <http://www.ibaness.org/bnejss/2019_05_04/10_Dogan_and_Barutcu.pdf>
Ohlas:	[3] 2019. GÓMEZ, José Antonio Martínez. Diseño y evaluación de un modelo de "marketing" y comunicación móviles para la captación y didelización de estudiantes en la Universidad CEU Cardenal Herrera. In COMLOC 2018 : el negocio publicitario en la sociedad digital [online]. Španielsko : Universitat Jaume I, 2019 [cit. 2020-01-21], s. 170. ISBN 978-84-17429-77-5. Dostupný na internete <https://dialnet.unirioja.es/servlet/articulo?codigo=6945644>
Ohlas:	[3] 2019. JADRIC, I., DLAČIC, J., RUŽIC, D. Internet marketing approaches in promotion of higher education institutions. In EMAN 2019 : 3rd international scientific conference, ISSN 2683-4510. Serbia : Association of Economists and managers of the Balkans, 2019, s. 190. ISBN 978-86-80194-19-6.
Ohlas:	[3] 2019. BARRAGAN, J.C., ESPUMA, T.G.M. La empleabilidad como elemento de marca en las instituciones de educación superior. In Daena : international journal of good conscience [online], ISSN 1870-557X. 2019 [cit. 2020-02-04], vol. 14, no. 2, s. 158. Dostupný na internete <http://www.daena-journal.org/>
Ohlas:	[3] 2020. JABBARI, Z., KASHEF, S.M., KESHKAR, S. Developing a model for the relationship between cultural factors and customer attraction in electronic marketing of the sports industry. In Sport science. 2020, vol. 13, no. 1, s. 49.
Ohlas:	[3] 2020. GUTIÉRREZ TORRES, A.D., MORENO HERNÁNDEZ, L.M. Correlación entre acciones de permanencia estudiantil y la resonancia de marca en una institución de educación superior=Correlation between student retention actions and brand resonance in a higher education institution. In Revista logos ciencia & technologia [online], ISSN 2145-549X. 2020 [cit. 2020-05-20], vol. 12, no. 1, s. 85-94. Dostupný na internete <https://dialnet.unirioja.es/servlet/articulo?codigo=7301273>
Ohlas:	[3] 2020. KSCHESNIAK, D., HARWARDT, M. Digitales marketing als strategischer erfolgsfaktor von hochschulen. In Führen und managen in der digitalen transformation [online]. Wiesbaden : Springer Gabler, 2020 [cit. 2020-06-01], s. 389-400. ISBN 978-3-658-28669-9. Dostupný na internete <https://link.springer.com/chapter/10.1007%2F978-3-658-28670-5_21>
Ohlas:	[1] 2017. WIYONO, B.B., RASYAD, Ach., BAFADAL, I. et al. Determinant factors of education marketing that encourage students' interest in choosing university. In International journal of applied business and economic research, ISSN 0972-7302. 2017, vol. 15, no. 15, s. 15-25.
Ohlas:	[3] 2019. INDRIANTI, N., RIZQULLAH, A. Penetuan strategi pengembangan website perguruan tinggi menggunakan quality function deployment. In Journal Ilmu komunikasi, ISSN 1693-3028. 2019, vol. 17, no. 2, s. 46.
Ohlas:	[3] 2020. VAZIRI GOHAR, H., ABDOLHOSEINI, R. Applying new technologies and digital marketing to engage audiences in education. In Journal of industrial technology development [online], ISSN 1735-336X. 2020 [cit. 2021-01-07], vol. 18, no. 41. Dostupný na internete <http://jtd.iranjournals.ir/issue_6389_6793.html?lang=en>
Ohlas:	[3] 2021. SANTOS, S., BRITO, C., BARRETO, A.M. To "like" or "not to like" : the relation among Facebook, brand attachment and loyalty in higher education institutions. In International conference on innovation and entrepreneurship in marketing and consumer behaviour 2021. [S.l. : s.n.], 2021, s. 242.
Ohlas:	[3] 2020. SUTEKI, M., SUMARTONO, DOMAI, T. Public relation management to improve open and distance higher education images through social media. In Wacana, ISSN 1411-0199. 2020, vol. 23, no. 3, s. 193.
Ohlas:	[3] 2021. ŠOTEK, M., ČIČMANCOVÁ, E. Non-formal education as a tool in higher education marketing communication. In CER Comparative European research 2021 [online]. London : Sciemcee publishing, 2021 [cit. 2021-05-17], s. 29. ISBN 978-1-9993071-7-2. Dostupný na internete <http://www.cer-sciemcee.com/previous-years>
Ohlas:	[3] 2021. SUTEKI, Mega. Manajemen hubungan masyarakat untuk meningkatkan citra pendidikan tinggi terbuka dan jarak jauh melalui media sosial di universitas terbuka. In jurnal Sikola: jurnal kajian pendidikan dan pembalajaran [online], ISSN 2715-1735. 2021 [cit. 2021-05-18], vol. 3, no. 2, s. 194. Dostupný na internete <http://sikola.ppj.unp.ac.id/index.php/sikola/article/view/91>
Ohlas:	[3] 2021. VUKIC, M., MILICEVIC, S., VUKIC, K. et al. Students’ perception and attitudes toward faculty image on social networks. In International journal of cognitive research in science, engineering and education [online], ISSN 2334-8496. 2021 [cit. 2021-06-02], vol. 9, no. 1, s. 73. Dostupný na internete <https://www.ijcrsee.com/index.php/ijcrsee/article/view/715>
Ohlas:	[3] 2021. KISIOLEK, Artur. Wybrane działania marketingowe w internecie na przykładzie szkół wyższych w Polsce i na Ukrainie. In Zaszyty Naukowe Politechniki Czestochowskiej Zarządzanie [online], ISSN 2083-1560. 2021 [cit. 2021-06-29], no. 41, s. 49. Dostupný na internete <https://wz.pcz.pl/znwz/files/z41/3_41.pdf>
Ohlas:	[3] 2020. JABBARI, Z., KASHEF, S.M., KESHKAR, S. Developing a model for the relationship between cultural factors and customer attraction in electronic marketing of the sports industry. In Sport science : international scientific journal of kinesiology, ISSN 1840-3670. 2020, vol. 13, no. 1, suppl. s. 49.
Ohlas:	[3] 2017. FADAEE, S., GHARIBI, H. The impact of internet marketing on perceived risk and customer trust in online shopping (case study: Digikala online store). In Journal of New Research Approaches in Management and Accounting, ISSN 2588-4573. 2017.
Ohlas:	[3] 2021. ANSARI, F., JOUDAN, M. Online marketing vs. offline marketing (advantages and disadvantages). In Journal of new research approaches in management and accounting, ISSN 2588-4573. 2021, no. 85 (7), s. 1-9.
Ohlas:	[1] 2021. BONDARENKO, Y., OHINOK, S., KISIOLEK, A. Interest in universities based on search queries on the internet. In Innovative marketing, ISSN 1814-2427. 2021, roč. 17, č. 3, s. 190. SCOPUS;WOS:000858577600015.
Ohlas:	[3] 2021. ŠOTEK, M., ČIČMANCOVÁ, E. Non-formal education as a tool in higher education marketing communication. In CER Comparative European research 2021 : proceedings : research track. London : Sciemcee publishing, 2021, s. 29. ISBN 978-1-9993071-7-2.
Ohlas:	[3] 2022. PUSPITA, R.E., THAKER, M.A.M.T. Netnography on finance research: the case of customer blackmail in Sharia bank. In Journal of accounting and strategic finance [online], ISSN 2614-6649. 2022 [cit. 2022-10-11], roč. 5, č. 1, s. 179-192. Dostupný na internete <http://jasf.upnjatim.ac.id/index.php/jasf/article/view/299/86>
Ohlas:	[3] 2022. CHERONO, B., XIAOGUANG, L. An impectus for African students' choice of China as a study destinationunder the Belt and Road background -a case study of Kenyan scholars. In IOSR Journal of humanities and social science [online], ISSN 2279-0837. 2022 [cit. 2022-10-12], roč. 27, č. 7, s. 66. Dostupný na internete <https://www.iosrjournals.org/iosr-jhss/papers/Vol.27-Issue7/Ser-1/F2707015666.pdf>
Ohlas:	[1] 2021. BONDARENKO, Y., OHINOK, S., KISIOLEK, A. et al. Interest in universities based on search queries on the internet. In Innovative marketing, ISSN 1814-2427. 2021, roč. 17, č. 3, s. 179-190. SCOPUS;WOS:000858577600015.
Ohlas:	[3] 2021. DAOUD, M.K., SAADON, M.S. The effect of mobile marketing on customer satisfaction the perspective of Jordanian commercial banks. In Turkish online journal of qualitative inquiry [online], ISSN 1309-6591. 2021 [cit. 2021-10-13], roč. 12, č. 6, s. 5944. Dostupný na internete <https://www.tojqi.net/index.php/journal/article/view/2635/1753>
Ohlas:	[1] 2022. ŠKERHÁKOVÁ, V., ALI TAHA, V., TIRPÁK, D. et al. Perception of corporate reputation in the era of digitization: case study of online shopping behavior on young consumers. In Sustainability, ISSN 2071-1050. 2022, roč. 14, č. 21, art. no. 14302. WOS:000882292500001.
Ohlas:	[3] 2022. LYSYTSIA, N., BYELIKOVA, Y. Development of marketing of educational services based on application of netiquette orinciples in distance learning. In Upravlinňa rozvitkom = Development management, ISSN 2413-9610. 2022, roč. 1, č. 1, s. 33.
Ohlas:	[1] 2023. ANTINESKUL, E., LEKOMTSEVA, A., REMNEVA, M. Transformation of event marketing in the educational environment. In Science and global challenges of the 21st century – innovations and technologies in interdisciplinary. Cham : Springer, 2023, s. 747. ISBN 978-3-031-28086-3. SCOPUS.
Ohlas:	[1] 2023. DAOUD, M.K., ALQUDAH, D., AL-QEED, M. et al. The relationship between mobile marketing and customer perceptions in Jordanian commercial banks: the electronic quality as a mediator variable. In International journal of membrane science and technology, ISSN 2410-1869. 2023, roč. 10, č. 2, s. 1360-1371. SCOPUS.
Ohlas:	[3] 2023. FATHATUL JANNAH, F.B., HIDAYATI, D., BADRUDIN, B. Marketing management of educational services in improving the image of Islamic boarding schools. In Al-Tanzim : jurnal manajemen pendidikan Islam [online], ISSN 2549-5720. 2023 [cit. 2024-03-12], roč. 7, č. 1, s. 66. Dostupný na internete <https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/4353>
Ohlas:	[1] 2024. ORGILÉS-AMORÓS, M., MORENO, F.R., PENAGOS-LONDONO, G.I. et al. Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities. In Journal of historical research in marketing, ISSN 1755-750X. 2024, roč. 16, č. 1, suppl. s. 48-70. WOS:001106201800001; SCOPUS.
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