Katalóg evidencie publikačnej činnosti PU

ID záznamu:	PU.Prešov.2015030514054154
Kategória:	ADM
Autor:	Bačík Radovan (34%)
Autor:	Štefko Róbert (33%)
Autor:	Gburová Jaroslava (33%)
Názov:	Marketing pricing strategy as part of competitive advantage retailers [print, elektronický dokument]
Zdroj:	Journal of Applied Economic Sciences [print, elektronický dokument]
Lokácia:	Roč. 9, č. 3. - Craiova, (2014), s. 602-607
ISSN:	2393-5162. - ISSN 1843-6110
Ohlas:	[1] 2015. POTKANY, M., STACHOVÁ, K. Required skills and abilities of facility manager on strategic level of managing in Slovak companies. In Ekonomičnyj časopys - XXI=Economic annals - XXI, ISSN 1728-6220. 2015, no. 3-4 (1), s. 55-59.
Ohlas:	[1] 2015. STACHO, Z., STACHOVÁ, K. The extent of education of employees in organisations operating in Slovakia. In Efficiency and responsibility in education 2015. Prague : Czech University of Life Sciences Prague, 2015, s. 548-555. ISBN 978-80-213-2560-9.
Ohlas:	[1] 2015. STACHO, Z., GUBINIOVA, K., PAJTINKOVA BARTAKOVA, G. Selected components of pricing strategies of organizations and their perception by customers in Slovak Republic. In Ekonomičnyj časopys - XXI=Economic annals - XXI, ISSN 1728-6220. 2015, č. 9-10, s. 82.
Ohlas:	[1] 2015. HOSPODKA, J., SZABO, S., NOVÁK, K. Influence of autonomous vehicles on logistics. In International review of aerospace engineering, ISSN 1973-7459. 2015, roč. 8, č. 5, s. 179-184.
Ohlas:	[3] 2015. KOT, S., DRAGON, P. Business risk management in international corporations. In Procedia economics and finance [online], ISSN 2212-5671. 2015 [cit. 2016-09-28], Vol. 27, s. 108. Dostupný na internete <http://www.sciencedirect.com/science/article/pii/S2212567115009788>
Ohlas:	[1] 2016. STACHO, Z., STACHOVA, K. The orientation on innovation is a challenge for organisations operating in Slovakia. In Proceedings of the 13th international conference efficiency and responsibility in Education. Praha : Czech University of Life Sciences, 2016, s. 518-525. ISBN 978-80-213-2646-0.
Ohlas:	[1] 2016. HUDAKOVA, M, VOJTECH, F., VRBINCIK, M. The strategy of sustainable development in the programming documents of self-governing regions of Slovakia. In Proceedings of the 1st international conference contemporary issues in theory and practice of management: CITPM 2016. Czestochowa : Czestochowa university of technology, 2016, s. 137-142. ISBN 978-83-65719-43-2.
Ohlas:	[1] 2016. MITRIKOVÁ, J., ANTOLIKOVÁ, S. Calculation of shopping probability by the Huff model in selected retail stores of Kosice (Slovak Republic). In Economic annals-XXI, ISSN 1728-6220. 2016, vol. 159, no. 5-6, s. 63-66.
Ohlas:	[1] 2016. POLLAK, F., DORCAK, P. The effective use of facebook by small and medium-sized enterprises operating in Slovakia. In Trziste, ISSN 0353-4790. 2016, vol. 28, no. 1, s. 79-91.
Ohlas:	[1] 2018. MURA, L., MARCHEVSKA, M., DUBRAVSKA, M. Slovak retail business across panel regression model. In Marketing and management of innovations, ISSN 2218-4511. 2018, no. 4, s. 203-211.
Ohlas:	[1] 2018. MITRÍKOVÁ, J., MATUŠÍKOVÁ, D., KAŠČÁKOVÁ, Z. et al. Customer shopping behaviour in chosen vienna shopping centres. In Innovation management and education excellence through vision 2020. [Norristown] : IBIMA, 2018, s. 1240-1250. ISBN 978-099985510-2.
Ohlas:	[4] 2019. LITAVCOVÁ, E., VAŠANIČOVÁ, P. Analytical view on business environment attribute in context of travel and tourism competitiveness index. In Journal of management and business : research and practice, ISSN 1338-0494. 2019, roč. 11, č. 2, s. 54.
Ohlas:	[3] 2022. DEVIE, H.K., ANTONIA, A.J., WIJAYA, E. et al. Does pricing strategy increase the competitive advantage of companies implementing an ABC system?. In Jurnal manajemen teknologi, ISSN 2089-7928. 2022, roč. 21, č. 3, s. 295. Dostupný na internete <https://journal.sbm.itb.ac.id/index.php/mantek/article/view/4926/pdf_148#>
Oblasť výskumu:	080