PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2014030710190503 |
|---|---|
| Kategória: | ACB |
| Autor: | Štefko Róbert (34%) |
| Autor: | Dorčák Peter (5%) |
| Autor: | Bačík Radovan (7%) |
| Autor: | Ferencová Martina (9%) |
| Autor: | Gburová Jaroslava (19%) |
| Autor: | Keruľ Rastislav (2%) |
| Autor: | Pollák František (7%) |
| Autor: | Suhányi Ladislav (9%) |
| Autor: | Fedorko Igor (2%) |
| Autor: | Fedorko Richard (2%) |
| Autor: | Mudrík Martin (2%) |
| Autor: | Zajacová Lenka (2%) |
| Názov: | Marketing našej súčasnosti [print] |
| Vydavateľské údaje: | Prešov : Bookman, 2013 |
| Rozsah: | 483 s. |
| ISBN: | 978-80-8165-99-4 |
| Ohlas: | [4] 2016. GBUROVÁ, J., MUDRÍK, M. Komunikácia v manažmente - vybrané oblasti. Prešov : Bookman, 2016, s. 103. ISBN 978-80-8165-163-2. |
| Ohlas: | [1] 2016. FERENCOVÁ, M., ŚLUSARCZYK, B., KOT, S. he use of E-communication in promoting selected religious, cultural and historical monuments in presov in the east of Slovakia. In Lecture notes of the Institute for computer sciences, Social-informatics and telecomunications engineering, ISSN 1867-8211. Heidelberg : Springer Verlag, 2016, s. 129-135. ISBN 978-331947074-0. |
| Ohlas: | [4] 2016. GBUROVÁ, J., MARCHEVSKÁ, M. Marketingová komunikácia v maloobchode. 1. vyd. Prešov : Bookman, 2016, s. 87. ISBN 978-80-8165-175-5. |
| Ohlas: | [4] 2016. TOMKOVÁ, A., GBUROVÁ, J. Formy správania v nákupnom procese. 1. vyd. Prešov : Bookman, 2016, s. 84. ISBN 978-80-8165-206-6. |
| Ohlas: | [1] 2020. GONCAROVA, Z., PITEKOVA, J., VRABLIKOVA, M. Assessment of the impact of selected satisfaction parameters on the competitiveness of family tourism. In Marketing and management of innovations, ISSN 2218-4511. 2020, no. 4, s. 131-143. |
| Ohlas: | [3] 2021. POLLÁK, F., MARKOVIČ, P. Economic activity as a determinant for customer adoption of social media marketing. In Sustainability [online], ISSN 2071-1050. 2021 [cit. 2021-05-06], vol. 13, no. 7, s. 11. Dostupný na internete <https://www.mdpi.com/2071-1050/13/7> |
| Ohlas: | [4] 2021. GBUROVÁ, Jaroslava. Možnosti využitia elektronického marketingu vo vybranej oblasti služieb. In Teoretické a praktické východiská vybraných aspektov elektronickej komercie a ich dopad na nákupné správanie a rozhodovanie spotrebiteľa [CD-ROM]. Prešov : Bookman, 2021, s. 48. ISBN 978-80-8165-426-8. |
| Ohlas: | [3] 2021. FEDORKO, R., SKERHAKOVA, V., MARKOVA, S. Differences in the perceived financial risk factors between digital natives in the e-commerce. In Marketing and management of innovations, ISSN 2227-6718. - ISSN 2218-4511. 2021, no. 4, s. 151. Dostupný na internete <https://mmi.fem.sumdu.edu.ua/sites/default/files/414-2021-11_Fedorko.pdf> |
| Ohlas: | [3] 2022. TOMKOVÁ, A., ONDIJOVA, I., RATNAYAKE-KAŠČÁKOVÁ, D. Assessment of selected sensory attributes and their effect for customer purchasing behavior. In Economic and social development : 85th international scientific conference on economic and social development : book of proceedings [online] , ISSN 1849-7535. Varaždin : Varaždin development and entrepreneurship agency, 2022 [cit. 2022-11-08], s. 158. Dostupný na internete <https://www.esd-conference.com/upload/book_of_proceedings/Book_of_Proceedings_esdPorto2022_Online.pdf> |
| Oblasť výskumu: | 080 |
