PREŠOVSKÁ UNIVERZITA V PREŠOVE
UNIVERZITNÁ KNIŽNICA
UNIVERZITNÁ KNIŽNICA
| ID záznamu: | PU.Prešov.2012071713023468 |
|---|---|
| Kategória: | ADE |
| Autor: | Bačík Radovan (45%) |
| Autor: | Fedorko Richard (28%) |
| Autor: | Šimová Silvia (27%) |
| Názov: | Advertising as a tool of marketing communication and its consequent impact on consumers [print, elektronický dokument] |
| Zdroj: | Polish Journal of Management Studies [print, elektronický dokument] |
| Lokácia: | Roč. 5, č. 1. - Czestochowa, (2012), s. 315-323 |
| ISSN: | 2081-7452 |
| Ohlas: | [3] 2017. NAFEZ NIMER, A., OSAMA, S.S., ZIAD, A-Z. The effect of implementing integrated marketing communication systems on improving marketing function "A case study on OFFTEC company". In International research journal of applied finance [online], ISSN 2229-6891. 2017 [cit. 2018-02-20], vol. 8, no. 4, s. 194. Dostupný na internete <https://nebula.wsimg.com/d75b99c0f0df20464a8918dbe513ab86?AccessKeyId=A83663472B839ECDD54B&disposition=0&alloworigin=1> |
| Ohlas: | [1] 2018. MURA, L., KAJZAR, P. Entrepreneurship in tourism sector in central european country: Hospitality trends in the Czech Republic in 2007-2016. In Journal of environmental management and tourism, ISSN 2068-7729. 2018, vol. 9, no. 6, s. 1351-1360. |
| Ohlas: | [1] 2021. KAJZAR, Patrik. Influence of selected factors on the repeat purchase of the a package tour – case study from tourism of the Moravian-Silesian Region. In Prace i Studia Geograficzne, ISSN 0208-4589. 2021, vol. 66, no. 2, s. 55-69. |
