Katalóg evidencie publikačnej činnosti PU

ID záznamu:	PU.Prešov.2011060912561742
Kategória:	ADE
Autor:	Štefko Róbert (34%)
Autor:	Dorčák Peter (33%)
Autor:	Pollák František (33%)
Názov:	Virtual social networks and their utilization for promotion [print, elektronický dokument]
Zdroj:	Polish Journal of Management Studies [print, elektronický dokument]
Lokácia:	č. 4. - Czestochowa, (2011), s. 126-145
ISSN:	2081-7452
Ohlas:	[1] 2015. SLUSARCZYK, Beata. The requirement of new industrial policy to support polish economy. In Procedia economics and finance, ISSN 2212-5671. 2015, vol. 27, s. 93-101.
Ohlas:	[1] 2017. SAFIULLAH, M., PATHAK, P., SINGH, S. et al. Social media as an upcoming tool for political marketing effectiveness. In Asia Pacific Management review, ISSN 1029-3132. 2017, vol. 22, no. 1, s. 14.
Ohlas:	[3] 2020. BIERNACKA-LIGIEZA, Ilona. Election marketing and communication management in local public sphere. In Zarzadzanie mediami [online], ISSN 2354-0214. 2020 [cit. 2021-04-12], vol. 8, no. 4, p. 515. Dostupný na internete <https://www.ejournals.eu/ZM/2020/4-2020/art/17418/>
Ohlas:	[3] 2021. KULCHITAPHONG, I., CHAWEESUK, S. The sustainable consumption of slow-moving consumer goods in omnichannels. In Academy of Strategic Management Journal [online], ISSN 1939-6104. 2021 [cit. 2021-08-02], vol. 20, no. 2, suppl. s. 7. Dostupný na internete <https://www.abacademies.org/articles/the-sustainable-consumption-of-slowmoving-consumer-goods-in-omnichannels.pdf>
Ohlas:	[3] 2020. KIŠIC, A. Swot and tows analysis of social network facebook as a tool for public relations in political campaigns. In South Eastern European journal of communication [online], ISSN 2712-0430. 2020 [cit. 2021-08-31], vol. 2, no. 2, s. 102. Dostupný na internete <https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=359884&lang=en>
Ohlas:	[4] 2019. POHLUDKA, M., ŠTVERKOVÁ, H. Vliv vzniku sociálních sítí na pojetí marketingové komunikace v globálních společnostech. In Aktuálne problémy podnikovej sféry 2019. 1. vyd. Bratislava : Vydavateľstvo EKONÓM, 2019. ISBN 978-80-225-4618-8.
Ohlas:	[3] 2021. KIŠIĆ, A., KLIČEK, B. Machine learning based prediction of Croatian 2017 local elections. In 44th International convention on information, communication and electronic technology (MIPRO), ISSN 2623-8764. Danvers : IEEE, 2021, s. [2].