Katalóg evidencie publikačnej činnosti PU

ID záznamu:	PU.Prešov.2008102309063648
Kategória:	AFD
Autor:	Bačík Radovan (100%)
Názov:	Increase of the competitiveness of small and medium businesses in Prešov with the assistence of specific marketing instruments [print]
Zdroj:	Management 2008 [print] : in times of global change and uncertainty
Vydavateľské údaje:	Prešov : Prešovská univerzita v Prešove, 2008
Lokácia:	s. 181-189
ISBN:	978-80-8068-849-3
Ohlas:	[4] 2009. BUTORACOVÁ ŠINDLERYOVÁ, I., GBUROVÁ, J., MOROVSKÁ, I. Marketingová komunikácia - prípadové štúdie. [1. vyd.]. Prešov : Prešovská univerzita v Prešove, Fakulta manažmentu, 2009, s. 80. ISBN 978-80-555-0011-9.
Ohlas:	[4] 2010. BUTORACOVÁ ŠINDLERYOVÁ, I., GBUROVA, J., KOMAROVÁ, M. Manažment projektov – vybrané oblasti. 1. vyd. Prešov : Prešovská univerzita v Prešove, Fakulta manažmentu, 2010, s. 123. ISBN 978-80-555-0123-9.
Ohlas:	[3] 2013. DORCAK, P., POLLÁK, F., DORCAKOVA, I. Analysis of effectiveness of selected e-marketing communication types. In Second international conference on Emerging research paradigms in business and social sciences [CD-ROM]. Dubai : Middlesex University, 2013, s. 12. ISBN 978-9948-20-593-7.
Ohlas:	[4] 2013. DORČÁK, P., POLLÁK, F., MUDRÍK, M. et al. Analysis of possibilities of detect an On-line reputation of selected Subjects functioning on Slovak virtual market. In TRANSCOM 2013 : 10-th European conference of young research and scientists : proceedings: section 2 Economics and management. Žilina : University of Žilina, 2013, s. 44. ISBN 978-80-554-0691-6.
Ohlas:	[2] 2014. DORČÁK, P., POLLÁK, F., MUDRÍK, M. et al. Slovak virtual market in the light of analysis of possibilities of detecting on-line reputation for selected subjects. In Communications : scientific letters of the University of Žilina, ISSN 1335-4205. 2014, vol. 16, no. 4, s. 132.
Ohlas:	[1] 2014. DORČÁK, P., POLLÁK, F., SZABO, S. Analysis of the possibilities of improving an online reputation of public institutions. In IDIMT-2014. Networking societies - cooperation and conflict : 22nd interdisciplinary information management talks, Sep. 10-12, 2014, Poděbrady, Czech republic. Linz : Johannes Kepler Universität, 2014, s. 281. ISBN 978-3-99033-340-2.
Ohlas:	[2] 2015. DORČÁK, P., ŠTRACH, P., POLLÁK, F. Analytical view of the perception of selected innovative approaches in marketing communications. In Quality Innovation Prosperity, ISSN 1335-1745. 2015, vol. 19, no. 1, s. 74-84.